Market Positioning Harlequins is a highly recognized and prestigious rugby club with a strong fan base, offering significant opportunities to promote premium hospitality, merchandise, and fan engagement solutions targeting sports enthusiasts and corporate sponsors.

Digital Engagement The club's use of advanced tech stack including Angular, Google Tag Manager, and Hotjar indicates a focus on digital innovation, opening avenues for partnerships in digital marketing, data analytics, fan experience enhancement, and personalized content delivery.

Expanding Women's Rugby Recent appointment of a Head of Women's Rugby and focus on building women’s programs highlight growth potential in women’s sports sponsorship, merchandise, and specialized fan engagement initiatives tailored to this demographic.

Commercial Partnerships Collaborations like the partnership with AccountsIQ and investments in data insights provide opportunities for financial technology vendors, data management solutions, and analytics services to support the club’s commercial and operational growth.

Event and Hospitality Growth The modernized Twickenham Stoop stadium and family-friendly matchday environment create opportunities for event management, premium hospitality services, and experience-based offerings aimed at attracting higher-value sponsorships and corporate clients.