Sponsorship Growth Northampton Saints actively engages in community partnerships and sponsorships (Builders Merchants, local SMEs, and colleges). This presents opportunities to pitch tailored sponsorship packages, digital and event activation, and regional co-branded campaigns to expand visibility and community impact.

Venue & Events Franklin's Gardens is a flexible conference and events venue. Target corporate clients and associations seeking venue partnerships, hosted events, or experiential marketing opportunities aligned with rugby culture to drive venue occupancy and ancillary sales.

Digital & Data Current tech stack includes social platforms and analytics tools. There is potential to propose data-driven marketing services, targeted social campaigns, CRM integration, and enhanced fan engagement tactics to boost ticket sales and merchandise revenue.

Talent & Coaching Recent coaching hires and player movements indicate active squad development. Explore B2B offerings around coaching clinics, academy programs, corporate training days, and talent sponsorships or scholarships to attract regional businesses.

Community & Giving Community initiatives like toy and hamper collections and SME awards sponsorship highlight CSR alignment. Propose cause-marketing partnerships, employee volunteering programs, and localized fundraising campaigns that also unlock sponsorship and media opportunities.