Longstanding Presence Harley Financial Services has been operating since 1987, indicating stability and experience in the payment processing space. This longevity can be leveraged to build trust with mid-market businesses seeking reliable merchant services.

SMB Focus With 11-50 employees and a Tulsa, Oklahoma base, target small to medium-sized businesses in need of credit card, debit card, and gift card processing solutions, positioning Harley as a localized expert with scalable options.

Omni-Payment Capabilities Current offering includes credit cards, debit cards, and gift cards, suggesting opportunities to upsell additional payment solutions, such as mobile wallets, ACH, and value-added processing features to increase average revenue per merchant.

Tech Stack Leverage Existing integration points with WooCommerce and PHP-based infrastructure indicate potential for e-commerce and online business customers; propose targeted outreach to online retailers and plugin-driven stores seeking seamless payment integrations.

Revenue Scale Reported revenue of 10M-25M aligns Harley with growing mid-market opportunities; discuss partnerships or referral channels with larger fintechs and regional banks looking for trusted merchant services providers to expand their network.