Strong Brand Legacy Harper Auto Square has established a reputable presence in Knoxville since 1981, with a history of high customer satisfaction and award-winning sales and service, creating a loyal customer base and trust that can be leveraged for upselling additional services or vehicle accessories.

Diverse Dealership Portfolio The company operates six dealerships representing premium brands such as Porsche, Audi, Jaguar, Volkswagen, Infiniti, Acura, Fiat, and Alfa Romeo, offering multiple opportunities to cross-sell vehicles, parts, and maintenance services across luxury and mainstream segments.

Growing Market Coverage With recent additions of Fiat and Alfa Romeo franchises, Harper is expanding its market appeal to enthusiasts and premium car buyers, presenting a chance to engage new customer segments through targeted promotions and financing options.

Technology Integration Utilizing advanced tech stacks including Akamai, Cloudflare, and Java, Harper Auto Square demonstrates a focus on digital presence and security, which can be harnessed to enhance online sales channels, virtual consultations, and digital marketing strategies.

Market Positioning Operating within a competitive regional landscape with annual revenues up to 50 million dollars and a sizable staff, Harper’s emphasis on customer satisfaction and high-quality facilities positions it well for leveraging referral and loyalty programs to increase repeat sales and service contracts.