Growth and leadership HarperLove is a mid-sized chemical manufacturer (51-200 employees) with revenue in the 50-100 million range and recent leadership changes, including a promotion to Region Manager and a past CEO appointment. This signals strategic focus on regional sales execution and potential opportunities to align offerings with expanding geographic coverage and strengthened management.

Industry focus Specializes in performance additives, specialty adhesives, and wet-strength resins for the corrugated packaging industry. This creates a clear cross-sell opportunity with suppliers and converters looking to optimize packaging performance, sustainability, and cost efficiency in corrugated operations.

Sustainability and performance Product lineup targets operational improvements and financial performance for customers, indicating value propositions around improved process efficiency and packaging durability. This aligns with buyers prioritizing waste reduction and longer shelf life, presenting a pathway for sustainability-focused upsell of high-performance adhesives and resins.

Market expansion potential Recent leadership promotions and the historical acquisition in 2020 suggest an openness to strategic partnerships and channel development. Sales opportunities may exist in expanding regional coverage, distributor relationships, and co-marketing with packaging converters seeking reliable performance additives.

Digital and engagement Active online presence with a web-focused marketing footprint and standard tech stack supports targeted outreach, lead capture, and content marketing. Leverage digital engagement to run ABM campaigns for corrugated converters, highlighting case studies on adhesion performance and wet-strength resin benefits.