Community Engagement Harp's Exotic Fish & Pets has a longstanding history since 1972 and a family-owned approach, which presents opportunities to connect with loyal local customers through community-driven marketing initiatives and personalized service offerings.

Digital Presence With an active Facebook page and recent digital enhancements across Meta platforms, there is potential to leverage social media tools and advertising solutions to increase foot traffic, promote special events, and showcase unique products like exotic pets.

Product Diversification The store's expertise in both common and exotic animals, including reptiles, birds, and tropical fish, opens sales opportunities to tap into niche markets and cross-sell specialized supplies and accessories tailored to exotic pet owners.

Tech Adoption Utilizing advanced tech stacks such as Flask, Docker, and Selenium suggests openness to digital innovations; introducing online booking, virtual consultations, or e-commerce features could expand reach and streamline customer interaction.

Market Trends Recent Facebook platform updates and the focus on security and personalized content highlight avenues for targeted advertising campaigns, enabling Harp's to attract specific demographics interested in exotic and pet products, thereby boosting sales.