Strategic split The company has split Harris Broadcast into two standalone entities Imagine Communications and GatesAir to target different market ends; this separation enables tailored solutions for IP/software/cloud-driven media workflows and over-the-air broadcasting, creating two distinct sales funnels with specialized value propositions.

IP and cloud focus Imagine Communications is positioning itself as a leader in IP-based, software-driven, cloud-enabled media delivery and multiscreen monetization, suggesting opportunities for upselling software subscriptions, cloud playout, and IP-based content management solutions to existing and new customers.

Over-the-air leadership GatesAir remains focused on next‑gen TV and Radio OTA markets with energy‑efficient wireless innovations; potential upsell of low‑power transmitters, digital transmission capabilities, and sustainability‑driven hardware to broadcasters seeking carbon footprint reductions.

Recent wins and leadership Fresh executive hires in senior video sales and recent client wins such as Torneos indicate a momentum in expanding live and federated playout and IP-based workflows, signaling opportunities to cross-sell integrated playout platforms, media routing, and sport/remote production solutions.

Industry engagement Active participation in NAB events, standardization leadership (SMPTE ST 2110), and collaboration with IP trailblazers point to consultative sales opportunities around interoperable workflow integrations, standards-based deployments, and education-led proof of concepts for prospective customers.