Market Positioning Hartje Lumber Inc operates in the competitive paper and forest product manufacturing industry with a regional focus in Wisconsin, offering a diverse range of building materials, including lumber and steel roofing, which aligns with growing demand for construction and renovation projects.

Growth Potential With annual revenues estimated between 10 and 50 million dollars and a dedicated workforce of up to 50 employees, the company shows potential for expansion or increased procurement, especially as infrastructure and residential projects recover post-2020.

Construction Expertise Recent collaboration with Dimension IV on wall panel and interior wall projects highlights active involvement in large-scale building projects, creating opportunities for suppliers of related construction materials and finishing products.

Digital Engagement Utilization of digital tools such as Google Analytics and Google Maps suggests an interest in online marketing or location-based outreach, which could be leveraged to target local contractors and builders more effectively.

Industry Relationships The company's long-standing presence since 1969 indicates established relationships within the regional construction community, providing opportunities to introduce complementary products or services that support ongoing development projects.