Alumni Network Growth Leverage a large, globally connected alumni network with 51-200 staff and a focus on engagement to upsell targeted relationship management, event marketing, and sponsorship opportunities through a unified CRM and marketing automation solution.
Tech Stack Leverage Harvard Alumni Association already uses Microsoft Dynamics and Okta, suggesting potential for deeper CRM integrations, identity management, and analytics enhancements, as well as expansion of cloud-based marketing and data-driven fundraising platforms.
Funding & Partnerships Despite mixed recent fiscal news at the Harvard Corporation, there are ongoing high-profile collaborations and industry partnerships that can be pursued with research analytics services, grant management platforms, and industry-facing sponsorship packages.
Advertising & Outreach Existing use of Amazon Advertising and Squarespace indicates openness to digital marketing and content platforms; propose expanded advertising solutions, website optimization, and analytics to boost engagement and donor acquisition.
Geographic & Sector Reach International alumni presence coupled with global education partnerships signals opportunities in global event platforms, multilingual engagement tools, and cross-border fundraising campaigns tailored to diverse regions.