Unique Market Position Hastamuerte appeals to a niche segment inspired by Southern California's lifestyle and a rebellious, individualistic ethos, creating opportunities to target consumers who value distinctive fashion with cultural significance.

Growing Retail Presence The company's plans to expand into local and national retail accounts offer a strategic avenue for sales growth, providing opportunities for partnerships with boutiques and department stores seeking unique, lifestyle-oriented brands.

Limited Online Reach Currently operating exclusively online with select event appearances, Hastamuerte has potential to leverage broader e-commerce platforms and improve digital marketing efforts to increase visibility and sales volume.

Cross-Promotional Potential Aligning with similar brands in the luxury and streetwear sectors or targeted cultural events could enhance brand recognition, attracting a higher-end clientele interested in exclusive, statement-making apparel.

Technology Utilization Leveraging existing tech tools like Google Analytics and Amazon Pay indicates a strong digital infrastructure, presenting opportunities for personalized marketing, retargeting campaigns, and enhanced user experience to boost sales.