Diverse Service Offering Havas Formula provides an integrated approach to public relations by combining traditional publicity with brand activation, influencer campaigns, grassroots initiatives, and co-branding, presenting opportunities to offer comprehensive marketing solutions to clients seeking multi-channel engagement.

Regional Expansion Strategy The recent establishment of a Midwest regional hub in Chicago and the appointment of regional leadership indicate a focus on expanding geographical reach, which can provide new business opportunities with local and national brands looking to strengthen their regional presence.

Niche Market Focus Havas Formula's sister agency, Havas FORMULATIN, targets the Hispanic consumer market, opening avenues to develop specialized campaigns for brands aiming to connect authentically with multicultural audiences through culturally relevant messaging and bilingual services.

Digital & Technology Adoption Utilizing tools like Facebook Ads, Google Cloud, Figma, and Asana demonstrates a commitment to integrating advanced digital and project management technologies, supporting scalable and efficient campaign delivery—an appealing factor for clients seeking innovative PR solutions.

Financial Scale and Growth With revenues exceeding $250 million, Havas Formula has a substantial financial footprint, indicating stability and capacity for larger campaigns or long-term strategic partnerships with Fortune 1000 companies aiming for impactful brand activation and public relations support.