Integrated Creative Havas London operates as the flagship creative agency within a fully joined-up, multi-discipline network under one P&L, enabling rapid cross-sell of services across creative, media, tech, and experiential capabilities to existing clients and within the Havas Village.

Data and Tech A tech-forward stack including Salesforce, Power Platform, Wrike and analytics tools suggests strong opportunities to position data-driven marketing, automation, and workflow optimization services to improve campaign efficiency and measurement for current clients and prospects.

Playful Experiences Recent launches in interactive and playable ads via Havas Play and iion integration indicate a growth area in gaming-adjacent experiences; opportunities exist to upsell experiential, AR/VR, and gamified content for brand activations and performance campaigns.

Regional Expansion Global group activity in ANZ, APAC and India with dedicated experiential agencies signals potential for cross-region collaboration, sharing best practices, and selling integrated regional campaigns to multinational brands seeking consistent experiential execution.

Growth-ready Scale Revenue range and sizable global footprint, combined with a collaborative village model and ongoing leadership changes, point to opportunities for enterprise-negotiated retainers, strategic partnerships, and scalable, long-term marketing programs targeting mid-market to upper-mid-market brands seeking integrated growth platforms.