Insights

Niche Market Appeal Haven Collective targets women of various shapes and sizes seeking sophisticated, stylish, and comfortable yoga and lifestyle apparel, presenting a unique opportunity to appeal to health-conscious, fashion-forward consumers who prioritize fit and quality.

Sustainable Product Line With the launch of eco-sustainable Italian fabrics, there is significant potential to promote sustainably made activewear, attracting environmentally conscious buyers and differentiating the brand in a competitive market.

Online-First Strategy Exclusively launching new collections online indicates an effective digital sales channel, allowing expansion into broader markets and facilitating targeted marketing efforts to engage a global audience of activewear consumers.

Premium Positioning Positioned as a luxury, thoughtfully designed apparel brand, there are opportunities to upsell or bundle high-margin products such as shapewear and statement pieces to customers seeking premium fitness fashion.

Complementary Partnerships Potential exists to collaborate with yoga studios, wellness influencers, and fitness centers that attract similar demographics, thereby increasing brand visibility and driving sales among engaged and loyal customer bases.

HAVEN Collective Tech Stack

HAVEN Collective uses 8 technology products and services including Facebook Pixel, Webpack, Shopify, and more. Explore HAVEN Collective's tech stack below.

  • Facebook Pixel
    Analytics
  • Webpack
    Development
  • Shopify
    E-commerce
  • Font Awesome
    Font Scripts
  • Google Fonts API
    Font Scripts
  • Modernizr
    Javascript Libraries
  • Bootstrap
    UI Frameworks
  • Facebook
    Widgets

Media & News

HAVEN Collective's Email Address Formats

HAVEN Collective uses at least 1 format(s):
HAVEN Collective Email FormatsExamplePercentage
First@havencollectiveyoga.comJohn@havencollectiveyoga.com
33%
FirstLast@havencollectiveyoga.comJohnDoe@havencollectiveyoga.com
17%
First@havencollectiveyoga.comJohn@havencollectiveyoga.com
33%
FirstLast@havencollectiveyoga.comJohnDoe@havencollectiveyoga.com
17%

Frequently Asked Questions

Where is HAVEN Collective's headquarters located?

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HAVEN Collective's main headquarters is located at New York, US. The company has employees across 3 continents, including North AmericaEuropeOceania.

What is HAVEN Collective's official website and social media links?

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HAVEN Collective's official website is havencollectiveyoga.com and has social profiles on LinkedIn.

What is HAVEN Collective's SIC code NAICS code?

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HAVEN Collective's SIC code is 5621 - Women's Clothing Stores NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does HAVEN Collective have currently?

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As of September 2025, HAVEN Collective has approximately 19 employees across 3 continents, including North AmericaEuropeOceania. Key team members include Vice President Communications: J. S.. Explore HAVEN Collective's employee directory with LeadIQ.

What industry does HAVEN Collective belong to?

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HAVEN Collective operates in the Retail Apparel and Fashion industry.

What technology does HAVEN Collective use?

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HAVEN Collective's tech stack includes Facebook PixelWebpackShopifyFont AwesomeGoogle Fonts APIModernizrBootstrapFacebook.

What is HAVEN Collective's email format?

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HAVEN Collective's email format typically follows the pattern of First@havencollectiveyoga.com. Find more HAVEN Collective email formats with LeadIQ.

When was HAVEN Collective founded?

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HAVEN Collective was founded in 2014.

HAVEN Collective

Retail Apparel and FashionNew York, United States11-50 Employees

Haven Collective has entered the market with a sophisticated collection of yoga and lifestyle apparel created for women of a range of shapes and sizes. Founded by creative executive and certified yoga instructor Tracy Squillante, the brand offers refined luxury, thoughtful fit, and purity of design—plus the support of shape wear. These pieces are comfortable and elegant enough to go from studio to street.

It was while shopping for a 30-day intensive yoga teacher training in Costa Rica that Tracy realized that yoga wear options for women like herself—fit, stylish, and curvy—were limited. And so began her journey to create Haven: not only would it flatter women of all shapes and sizes, it would also reflect Tracy’s appreciation for subtle, sophisticated design honed during her three years living in Milan.

Haven Collective’s key pieces include pants in four silhouettes; four tops designed to flatter different shapes; two long-sleeve pullovers; and an effortless draped robe. Tops are cut longer to stay in place and waistbands are set higher to hug the waist to prevent drooping or pulling. The fabrics are completely opaque and matte, and the palette of black, gray, navy, and dusty blue is quietly chic. The first group, "Italian Essentials," is created from Italian eco-sustainable fabric and will launch this Fall exclusively online at havencollectiveyoga.com

Section iconCompany Overview

Headquarters
New York, US
SIC Code
5621 - Women's Clothing Stores
NAICS Code
448 - Clothing and Clothing Accessories Stores
Founded
2014
Employees
11-50

Section iconMedia & News

Section iconFunding & Financials

  • $1M

    HAVEN Collective's revenue is estimated to be in the range of $1M

Section iconFunding & Financials

  • $1M

    HAVEN Collective's revenue is estimated to be in the range of $1M

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