Pure Barre

Wellness and Fitness ServicesCalifornia, United States1001-5000 Employees

Pure Barre operates as a barre-focused fitness brand with a broad network of studios across North America. The approach centers on small, precise movements designed to deliver noticeable changes, with class offerings that target strength, cardio and flexibility for participants at all levels. In addition to in-studio sessions, the company offers Pure Barre On Demand, a streaming option for weekly classes, and it is based in Irvine, California.

Within the wellness and fitness services industry, Pure Barre has been part of the Xponential Fitness family since 2018, aligning with a portfolio of boutique brands. Its client base includes more than 550,000 individuals seeking a time-efficient workout that supports both physical improvement and mental well-being, with a format centered on personal focus during class time. A recent development includes the May 2026 launch of Reform, a Pilates-inspired resistance training class.

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