Insights

Rapid Expansion Pure Barre is actively expanding its footprint, with recent office expansions into Mexico and new studio openings scheduled for Q1 2025. This indicates significant growth potential and opportunities to offer scalable solutions for franchise management, local marketing, and operational support.

Digital Engagement The company's deployment of digital tools such as Pure Barre On Demand and recent online fitness challenges demonstrates a strong commitment to digital customer engagement, offering opportunities to provide digital marketing services, virtual class platform enhancements, and customer retention solutions.

Partnership Opportunities Partnerships with telehealth providers like Midi Health highlight an openness to innovative health collaborations, suggesting potential for sales of health tech integrations, wellness tracking, and targeted health campaigns that complement their fitness offerings.

Market Positioning As the largest established barre franchise with over 500 studios and a broad customer base of 550,000+ clients, Pure Barre presents a compelling opportunity for cross-promotional campaigns, loyalty programs, and technology upgrades aimed at enhancing customer experience and increasing membership retention.

Financial Growth Potential With revenues estimated between zero and ten million dollars and continuous brand growth, there is room for growth-focused solutions such as franchisee support systems, operational analytics, and targeted marketing strategies to maximize revenue streams and streamline expansion efforts.

Pure Barre Tech Stack

Pure Barre uses 8 technology products and services including Optimizely, Google AdSense, Amazon Web Services, and more. Explore Pure Barre's tech stack below.

  • Optimizely
    A/B Testing
  • Google AdSense
    Advertising
  • Amazon Web Services
    Cloud Hosting
  • Simpli.fi
    Demand Side Platforms
  • yepnope.js
    Javascript Frameworks
  • Slick
    Javascript Libraries
  • Justuno
    Marketing Automation
  • HSTS
    Security

Media & News

Pure Barre's Email Address Formats

Pure Barre uses at least 2 format(s):
Pure Barre Email FormatsExamplePercentage
FLast@purebarre.comJDoe@purebarre.com
48%
FirstLast@purebarre.comJohnDoe@purebarre.com
32%
First@purebarre.comJohn@purebarre.com
10%
FirstL@purebarre.comJohnD@purebarre.com
10%
First@purebarrecorp.comJohn@purebarrecorp.com
67%
Last@purebarrecorp.comDoe@purebarrecorp.com
33%

Frequently Asked Questions

Where is Pure Barre's headquarters located?

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Pure Barre's main headquarters is located at 17877 Von Karman Ave, Ste 100 Irvine, California 92614, US. The company has employees across 5 continents, including North AmericaEuropeAsia.

What is Pure Barre's phone number?

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You can contact Pure Barre's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Pure Barre's official website and social media links?

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Pure Barre's official website is purebarre.com and has social profiles on LinkedInCrunchbase.

How much revenue does Pure Barre generate?

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As of September 2025, Pure Barre's annual revenue reached $7.5M.

What is Pure Barre's SIC code NAICS code?

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Pure Barre's SIC code is 7991 - Physical Fitness Facilities NAICS code is 71394 - Fitness and Recreational Sports Centers.

How many employees does Pure Barre have currently?

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As of September 2025, Pure Barre has approximately 3.7K employees across 5 continents, including North AmericaEuropeAsia. Key team members include Chief Executive Officer: B. K.Owner: I. J. V.Business Owner: J. H.. Explore Pure Barre's employee directory with LeadIQ.

What industry does Pure Barre belong to?

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Pure Barre operates in the Wellness and Fitness Services industry.

What technology does Pure Barre use?

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Pure Barre's tech stack includes OptimizelyGoogle AdSenseAmazon Web ServicesSimpli.fiyepnope.jsSlickJustunoHSTS.

What is Pure Barre's email format?

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Pure Barre's email format typically follows the pattern of . Find more Pure Barre email formats with LeadIQ.

When was Pure Barre founded?

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Pure Barre was founded in 2001.
Pure Barre

Pure Barre

Wellness and Fitness ServicesUnited States1001-5000 Employees

Pure Barre is the largest, most established barre franchise with more than 500 studios across North America. With a dedicated following of 550,000+ clients, Pure Barre focuses on small movements that result in big changes. Pure Barre’s innovative technique comes in a range of class offerings that target strength, cardio and flexibility for people of all levels, providing clients with self-focused time to transform the body and mind. Clients can also get their Pure Barre fix anywhere, anytime with Pure Barre On Demand, featuring weekly class streaming. For more information, visit www.purebarre.com. 

In 2018 Pure Barre joined the Xponential Fitness family of boutique fitness brands. Xponential Fitness is the largest global franchisor of boutique fitness brands across verticals including Pilates, indoor cycling, stretch, rowing, dance, functional training, running, boxing and yoga. Currently, Xponential Fitness' portfolio of brands includes Club Pilates, CycleBar, StretchLab, Row House, AKT, YogaSix, Rumble, BFT, Lindora, and Pure Barre. Visit www.xponential.com to learn more.

Section iconCompany Overview

Headquarters
17877 Von Karman Ave, Ste 100 Irvine, California 92614, US
Phone number
SIC Code
7991 - Physical Fitness Facilities
NAICS Code
71394 - Fitness and Recreational Sports Centers
Founded
2001
Employees
1001-5000

Section iconFunding & Financials

  • $10M

    Pure Barre's revenue is in the range of $10M

Section iconFunding & Financials

  • $10M

    Pure Barre's revenue is in the range of $10M

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