Niche market Target public relations services for small-scale clients with limited teams (0-1 employees) in need of outsourced PR and digital advertising management, leveraging their existing tech stack to scale outreach.

Local powerhouse Position Haverhill Gazette Co as a local Massachusetts PR firm with press presence and community programs, offering targeted local media relations, partnerships, and community outreach campaigns to regional businesses.

Tech enabled Leverage their ad tech stack (Amazon Advertising, Criteo, Google AdSense, Simpli.fi) and compliance tools (Osano, Piwik PRO Core) to propose integrated digital marketing packages combining media buying, website analytics, and privacy compliant ad experiences.

Growth potential With revenue in the mid-range for small firms and a history of program launches, offer scalable PR and digital marketing retainers that can grow with clients as they expand local initiatives and community programs.

Strategic partnerships Propose collaboration opportunities with larger regional media groups or public relations networks to provide staffing support, joint campaigns, and cross-selling of services given their modest headcount and comparable market positioning to local players.