Local Security Leader Established presence in Cedar Rapids, Iowa City, Waterloo and I-380 corridor with over 40 years in security and fire alarm systems, offering design, installation and ongoing service to residential and commercial clients. Potential upsell: expand managed service agreements and regular system health checks for existing local customers.

Diverse Install Base Serving more than 2300 commercial, government and residential clients indicates broad market penetration. Sales opportunity to target multi-site customers for bundled fire, burglar, voice/data cabling and access across locations to improve consistency and maintenance.

Tech Enablement Utilizes AWS, CMS, email delivery platforms and standard web technologies, suggesting capacity to offer cloud-connected monitoring, remote diagnostics, and scalable security solutions. Upsell aligned with advanced notification, integration with building management systems, and API-enabled services.

Growth Signals Revenue range of 1M to 10M with potential for expansion through new Honeywell security offerings introduced in 2017 and ongoing service contracts. Explore partnerships or distribution of more intelligent alarm and monitoring solutions to grow average contract size.

Competitive Positioning Competes with national players of significant scale; local expertise and tailored service in the Cedar Rapids region can be leveraged to win mid-market projects. Sales angle: emphasize local service, quick response times, and customizable solutions for small to mid-sized facilities.