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Insights

Strategic Partnerships Hawthorne collaborates with major brands like Sega to launch themed fragrance collaborations, indicating openness to co-branding and cross-promotions that could be expanded with entertainment, gaming, and lifestyle brands.

DTC Growth As a direct-to-consumer retailer with a strong online tech stack (Shopify, WooCommerce, Klaviyo, Taboola), Hawthorne presents opportunities to upsell via personalized email and paid acquisition strategies, plus loyalty programs to boost repeat purchases.

Premium Positioning Award recognition from GQ, WSJ, and Men's Health supports premium branding and price resilience; sales opportunities exist in premium retail partnerships and limited-edition drops to drive higher margins.

Tech-Driven Marketing The utilization of multiple e-commerce and marketing platforms signals readiness for advanced customer data orchestration, enabling targeted campaigns, segmentation, and lifecycle marketing to optimize CAC and LTV.

Growth Financing With previous $8M Series A in 2019 and total funding of $22M, Hawthorne may pursue strategic investments, partnerships, or channel expansion to accelerate scale in new markets or product lines.

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Hawthorne Tech Stack

Hawthorne uses 8 technology products and services including Taboola, Shopify, WooCommerce, and more. Explore Hawthorne's tech stack below.

Hawthorne's Email Address Formats

Hawthorne uses at least 8 email formats:
Hawthorne Email FormatsExamplePercentage
First.Last@hawthorne.coJohn.Doe@hawthorne.co
67%
First@hawthorne.coJohn@hawthorne.co
18%
Last@hawthorne.coDoe@hawthorne.co
12%
Fir.Last@hawthorne.coJoh.Doe@hawthorne.co
3%
First.Last@hawthornedirect.comJohn.Doe@hawthornedirect.com
53%
FLast@hawthornedirect.comJDoe@hawthornedirect.com
36%
FirstL@hawthornedirect.comJohnD@hawthornedirect.com
6%
Last@hawthornedirect.comDoe@hawthornedirect.com
5%

Frequently Asked Questions

What is Hawthorne's stock symbol?

Minus sign iconPlus sign iconHawthorne is a publicly traded company; the company's stock symbol is HTHR.

What is Hawthorne's official website and social media links?

Minus sign iconPlus sign iconHawthorne's official website is hawthorne.co and has social profiles on LinkedIn and Crunchbase.

How much revenue does Hawthorne generate?

Minus sign iconPlus sign icon As of August 2026, Hawthorne's annual revenue is estimated to be $1M - $10M.

What is Hawthorne's NAICS code?

Minus sign iconPlus sign iconHawthorne's NAICS code is 446 - Health and Personal Care Stores.

How many employees does Hawthorne have currently?

Minus sign iconPlus sign iconAs of August 2026, Hawthorne has approximately 26 employees across 5 continents, including North America, Europe and Asia. Key team members include Chief Executive Officer: J. H., Owner: R. G. and Owner: S. H. Explore Hawthorne's employee directory with LeadIQ.

What industry does Hawthorne belong to?

Minus sign iconPlus sign iconHawthorne operates in the Retail Health and Personal Care Products industry.

What technology does Hawthorne use?

Minus sign iconPlus sign iconHawthorne's tech stack includes Taboola, Shopify, WooCommerce, Klaviyo, Mautic, Apple Pay, PayPal and Venmo.

What is Hawthorne's email format?

Minus sign iconPlus sign iconHawthorne's email format typically follows the pattern of First.Last@hawthorne.co. Find more Hawthorne email formats with LeadIQ.

How much funding has Hawthorne raised to date?

Minus sign iconPlus sign icon As of August 2026, Hawthorne has raised $22M in funding. The last funding round occurred on Nov 24, 2021.
Hawthorne logo

Hawthorne

Retail Health and Personal Care ProductsNew York, United States11-50 Employees

Hawthorne is a New York City–based brand that develops personal care products, including long-lasting cologne, deodorant, shampoo, and soap. Its fragrances are designed for high performance and all-day wear, and are built with Surround Scent technology. The company has earned recognition from industry outlets, winning Best Fragrance awards from GQ, The Wall Street Journal, and Men's Health.

Operating as a small to mid-sized player in the retail health and personal care space, Hawthorne targets consumers seeking durable, everyday grooming scents. In December 2025, the company announced a collaboration with Sega to create two new scents with themed character packaging and launched a Jet Set Radio collaboration.

Section iconCompany Overview

Website
hawthorne.co
Stock Symbol
HTHR
NAICS Code
446 - Health and Personal Care Stores
Employees
11-50

Section iconMedia & News

Section iconFunding & Financials

  • $22M

    Hawthorne has raised a total of $22M of funding over 6 rounds. Their latest funding round was raised on Nov 24, 2021 as a Convertible Note.

  • $1M - $10M

    Hawthorne's revenue is estimated to be in the range of $1M - $10M

Company Leadership

  • Chief Executive Officer at Hawthorne
    J. H.
    Chief Executive Officer
    Mobile Phone
  • Owner at Hawthorne
    R. G.
    Owner
    Mobile Phone
  • Owner at Hawthorne
    S. H.
    Owner
    Mobile Phone
  • Vice President, Sales Planning & Communication at Hawthorne
    J. K.
    Vice President, Sales Planning & Communication
    Mobile Phone
  • Marketing Services Vice President at Hawthorne
    M. B.
    Marketing Services Vice President
    Mobile Phone

Employee Directory

  • Director at Hawthorne
    R. B.
    Director
    Mobile Phone
  • E-Commerce Lead at Hawthorne
    B. B.
    E-Commerce Lead
    Mobile Phone
  • Manager at Hawthorne
    C. E.
    Manager
    Mobile Phone
  • Project And Digital Operations Manager at Hawthorne
    J. S.
    Project And Digital Operations Manager
    Mobile Phone
  • Accounting Manager at Hawthorne
    M. W.
    Accounting Manager
    Mobile Phone

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