Estate planning focus Target Hayes & Wilson, PLLC for client acquisition in estate planning and probate services by emphasizing comprehensive wills, trusts, powers of attorney, advance directives, and guardianship support to attract individuals and families seeking end-to-end estate solutions.

Small firm agility Leverage the 2-10 employee structure to position as a personalized, high-touch legal partner for high-potential clients and referral networks, offering flexible engagement models and rapid responsiveness.

Texas specialization Highlight Bill Hayes’s Board Certification in Estate Planning and Probate Law to differentiate from generalists, targeting clients seeking certified expertise and credibility in Texas estate planning and probate matters.

Digital presence Assess opportunities to strengthen online lead generation and client intake via website enhancements and targeted marketing, leveraging existing tech stack integrations (Open Graph, Google Maps) to improve visibility and conversions.

Growth signals With revenue in a broad range and ongoing probate/estate administration needs, propose expansion opportunities such as Medicaid planning and special needs planning services to attract asset-rich families and long-term care planning clients.