Insights

Growing Consumer Base Nolo’s extensive online legal resource network and user-friendly legal information platform attract over 15 million consumer visitors, presenting significant opportunities to introduce targeted legal marketing and lead generation solutions to small law firms seeking visibility and client acquisition.

E-Commerce Expansion With a diverse range of do-it-yourself legal products such as online forms, books, and software, Nolo is well-positioned to upsell or bundle new digital legal tools and premium content subscriptions to small business owners and individual consumers looking for accessible legal solutions.

Small Firm Focus Serving over 500,000 solo and small law practices through its marketing networks, Nolo offers opportunities to provide innovative lead generation, online profile management, and marketing automation services that can help these firms improve their online presence and attract more local clients.

Digital Marketing Opportunities Nolo’s partnerships and directory services function as a gateway for advanced digital advertising and remarketing campaigns, enabling sales teams to target legal professionals and consumers actively searching for legal assistance or self-help solutions in a cost-effective manner.

Technology Integration Given the company's use of platforms like WordPress, Pardot, and Klaviyo, there are potential opportunities to propose tailored marketing automation, CRM integration, or analytics tools that can enhance engagement, streamline customer journeys, and increase revenue from their existing digital ecosystem.

Nolo Tech Stack

Nolo uses 8 technology products and services including WordPress, MooTools, jQuery Migrate, and more. Explore Nolo's tech stack below.

  • WordPress
    Content Management System
  • MooTools
    Javascript Frameworks
  • jQuery Migrate
    Javascript Libraries
  • Pardot
    Marketing
  • Klaviyo
    Marketing Automation
  • Partytown
    Performance
  • Adobe Creative Suite
    Visualisation Software
  • Laravel
    Web Frameworks

Media & News

Nolo's Email Address Formats

Nolo uses at least 1 format(s):
Nolo Email FormatsExamplePercentage
FLast@nolo.comJDoe@nolo.com
74%
First.Last@nolo.comJohn.Doe@nolo.com
11%
First@nolo.comJohn@nolo.com
11%
FirstLast@nolo.comJohnDoe@nolo.com
4%

Frequently Asked Questions

Where is Nolo's headquarters located?

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Nolo's main headquarters is located at 6801 Koll Center Parkway Floor 3 Pleasanton, California 94566 United States. The company has employees across 6 continents, including North AmericaEuropeAsia.

What is Nolo's phone number?

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You can contact Nolo's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Nolo's stock symbol?

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Nolo is a publicly traded company; the company's stock symbol is RLX.

What is Nolo's official website and social media links?

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Nolo's official website is nolo.com and has social profiles on LinkedIn.

What is Nolo's NAICS code?

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Nolo's NAICS code is 5411 - Legal Services.

How many employees does Nolo have currently?

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As of April 2026, Nolo has approximately 149 employees across 6 continents, including North AmericaEuropeAsia. Key team members include Chief Executive Officer: P. S.Vice President Engineering: J. R.Vice President Engineering: M. C.. Explore Nolo's employee directory with LeadIQ.

What industry does Nolo belong to?

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Nolo operates in the Legal Services industry.

What technology does Nolo use?

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Nolo's tech stack includes WordPressMooToolsjQuery MigratePardotKlaviyoPartytownAdobe Creative SuiteLaravel.

What is Nolo's email format?

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Nolo's email format typically follows the pattern of FLast@nolo.com. Find more Nolo email formats with LeadIQ.

Nolo

Legal ServicesCalifornia, United States51-200 Employees

Today, over 76% of consumers start their search for legal information or an attorney online.[i] Yet, with all of the resources available, the law can still be hard to understand and intimidating. We strive to make the law accessible to everyone—to help people find answers to everyday legal and business questions.

Also, for the 500,000 solo and small law firms in the U.S., the Martindale Legal Marketing Network division provides a cost-effective way to gain exposure and connect with prospective clients who come to our sites for legal information.

Consumer Legal Information & Attorney Directory
Our network of sites is one of the Internet’s largest libraries of consumer-friendly legal articles–all available for free. Whether consumers are looking for information about their “first DUI” or “chapter 7 bankruptcy,” they can find relevant articles. Nolo’s editorial team delivers complex legal information in simple-to-understand terms.
Through either the Nolo.com or Lawyers.com directories, consumers can also research and connect with attorneys in their area who handle their particular kind of legal matter.

Do-It-Yourself Products
Consumers and small business owners can handle many legal matters themselves with Nolo’s do-it-yourself products, which range from online forms and software to books and eGuides. Our bestselling will software, WillMaker, and our easy-to-use Online LLC form are just a few of our featured products. For more information, visit our store.

Attorney Lead Generation & Marketing
For many solo and small law firms, marketing isn’t their expertise, and they just don’t have the budget and staff to compete against larger law firms. The Martindale Legal Marketing Network’s comprehensive marketing solution provides smaller law firms with a cost-effective way to gain exposure to our 15 million consumer visitors and to receive real-time leads from among the 100,000 people requesting legal help. Our services include lead generation, professional websites and profiles, and live chat services.

Section iconCompany Overview

Headquarters
6801 Koll Center Parkway Floor 3 Pleasanton, California 94566 United States
Phone number
Website
nolo.com
Stock Symbol
RLX
NAICS Code
5411 - Legal Services
Employees
51-200

Section iconFunding & Financials

  • $100M$250M

    Nolo's revenue is estimated to be in the range of $100M$250M

Section iconFunding & Financials

  • $100M$250M

    Nolo's revenue is estimated to be in the range of $100M$250M

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