Insights

Strategic Partnerships Hayes has recent and notable partnerships, including Yamaha Motor Corp for the RMAX 1000 and a marketing/inbound collaboration with Weidert Group. These relationships indicate receptivity to collaboration with OEMs and marketing partners, presenting opportunities to propose co-development, integration projects, or joint go-to-market initiatives with Hayes' braking and suspension technologies.

Global Footprint With facilities in Europe and Asia alongside its Mequon, WI headquarters, Hayes demonstrates a diversified manufacturing footprint. This enables scalable global sourcing, regional support, and potential for multi-region supply agreements, after-sales service packages, and localized engineering assistance for international customers.

Diverse Markets Hayes serves powersports, mountain bike, motorcycle, turf care, agriculture, construction and defense markets. This broad exposure suggests cross-selling opportunities for components like brakes, suspensions, wheels, and related components across adjacent industries, particularly where integrated braking systems can deliver performance and reliability gains.

Engineering Competence The use of advanced tools such as PTC Creo, Infor CloudSuite Industrial and other modern software indicates a strong product development and manufacturing capability. Potential sales angles include offering upgraded materials, custom braking solutions, and rapid prototyping services to match demanding customer specs.

Growth Signals Revenue range of 250M to 500M and an active leadership focus on marketing and communications, including recent hires, point to a company in growth mode with potential for expanded procurement budgets. Targets could include long-term supply contracts, volume discounts, and strategic sourcing partnerships to support scale.

Similar companies to Hayes Performance Systems

Hayes Performance Systems Tech Stack

Hayes Performance Systems uses 8 technology products and services including HubSpot Analytics, HubSpot Content Hub, Wix, and more. Explore Hayes Performance Systems's tech stack below.

Media & News

Hayes Performance Systems's Email Address Formats

Hayes Performance Systems uses at least 2 format(s):
Hayes Performance Systems Email FormatsExamplePercentage
First.Last@hbpsi.comJohn.Doe@hbpsi.com
77%
FLast@hbpsi.comJDoe@hbpsi.com
22%
Last.First@hbpsi.comDoe.John@hbpsi.com
1%
First.Last@hayesperformance.comJohn.Doe@hayesperformance.com
100%

Frequently Asked Questions

What is Hayes Performance Systems's official website and social media links?

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Hayes Performance Systems's official website is hayesperformance.com and has social profiles on LinkedIn.

How much revenue does Hayes Performance Systems generate?

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As of August 2026, Hayes Performance Systems's annual revenue is estimated to be $250M - $500M.

What is Hayes Performance Systems's NAICS code?

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Hayes Performance Systems's NAICS code is 3361 - Motor Vehicle Manufacturing.

How many employees does Hayes Performance Systems have currently?

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As of August 2026, Hayes Performance Systems has approximately 190 employees across 3 continents, including North AmericaEuropeAfrica. Key team members include Chief Project Engineer: E. L.Director Of Global Sales And Marketing: M. M.Business Development Manager - Premium Performance Products: S. B.. Explore Hayes Performance Systems's employee directory with LeadIQ.

What industry does Hayes Performance Systems belong to?

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Hayes Performance Systems operates in the Motor Vehicle Manufacturing industry.

What technology does Hayes Performance Systems use?

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Hayes Performance Systems's tech stack includes HubSpot AnalyticsHubSpot Content HubWixWordPressMicrosoft SQL ServerJD EdwardsInforKlaviyo.

What is Hayes Performance Systems's email format?

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Hayes Performance Systems's email format typically follows the pattern of First.Last@hbpsi.com. Find more Hayes Performance Systems email formats with LeadIQ.

When was Hayes Performance Systems founded?

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Hayes Performance Systems was founded in 1946.
Hayes Performance Systems logo

Hayes Performance Systems

Motor Vehicle ManufacturingWisconsin, United States51-200 Employees

Hayes Performance Systems is a mid-sized manufacturer headquartered in Mequon, Wisconsin, with facilities in Europe and Asia. The company designs and produces brakes, suspension components, wheels and related parts for a range of markets, including powersports, mountain biking, motorcycles, turf care, agriculture, construction and defense. A portfolio of in-house brands—Hayes, Manitou, SUNringlé, Reynolds, ProTaper, Answer, Wheelsmith and Sun Wheels—supports its diversified product lines. 

Hayes serves multiple industry segments by delivering components that enhance performance, durability and reliability in demanding operating environments. In recent developments, the company announced a collaboration with Yamaha Motor Corporation to outfit the 2025 Yamaha RMAX 1000 UTV with Hayes Sovren calipers.

Section iconCompany Overview

NAICS Code
3361 - Motor Vehicle Manufacturing
Founded
1946
Employees
51-200

Section iconFunding & Financials

  • $250M - $500M

    Hayes Performance Systems's revenue is estimated to be in the range of $250M - $500M

Section iconFunding & Financials

  • $250M - $500M

    Hayes Performance Systems's revenue is estimated to be in the range of $250M - $500M

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