Audience Reach The Hays Daily News operates a multi-platform local news product with weekday broadsheet coverage, a Sunday edition, and a midweek total-market product The Extra, offering opportunities to upsell digital subscriptions, print packages, and cross-promotional advertising to a broad local audience.

Digital Capabilities HDN’s in-house Pixel Power Haus develops websites and mobile apps and leverages ad tech like Integral Ad Science, Parse.ly, Cloudflare, Revcontent, and Priority Hints, presenting a receptive environment for digital advertising packages, data-driven marketing, and sponsored content opportunities.

Strategic Partnerships Existing collaborations with local institutions such as Hays Medical Center and North Central Kansas Technical College open doors for event sponsorships, branded content, and community-focused campaigns aligned with health, education, and regional interest segments.

Market Position As a Kansas newspaper with awards and regional niche products (ONE, Sports Ink, travel/tourism, veterans, young professionals), HDN can be targeted for localized sponsorships, niche editions, and partnerships that leverage its credibility and community impact to attract local advertisers and service providers.

Growth Signals With a modest employee base and revenue between $1M-$10M, there is room to scale advertising services, programmatic opportunities, and custom content solutions, supported by a proven print-to-digital transition approach evident in their tech stack and digital production capabilities.