Diversified Revenue Streams The Kansas City Star offers niche magazines in addition to its newspaper, providing potential advertising and sponsorship opportunities for businesses wanting to target local and regional audiences through various channels.
Strategic Partnerships Recent partnerships with organizations like Kansas City International and Visitcolumbiamo present collaboration opportunities for businesses looking to leverage the Star's reach and influence to promote events, products, or services to a wider audience.
Technology Integration Utilizing tech tools like Microsoft Power BI and Docker, The Kansas City Star demonstrates a commitment to innovation and efficiency, making it an attractive platform for tech companies seeking to showcase their solutions to a media-savvy audience.
Financial Stability and Growth With revenue ranging between $50M - $100M, The Kansas City Star stands as a financially robust organization that can be an ideal partner for businesses aiming to reach affluent demographics in the Kansas City region.
Recognition and Credibility Awards and recognitions received by individuals associated with The Kansas City Star, like Brian Smith's NCAA Wrestling Championships award, enhance the company's prestige and establish it as a reputable platform for brands looking to capitalize on its credibility.