Haysto Email Format

Financial ServicesEngland, United Kingdom51-200 Employees

Haysto is a financial services company based in Norwich, England, focused on widening access to homeownership for borrowers underserved by traditional lenders. It developed Haya, a data-driven platform that governs decisioning and automation to support both its specialist Haysto brand and its mainstream Picnic offering. Its core customers include the self-employed, individuals with bad credit, and others with complex income who struggle to obtain a mortgage through conventional channels. 

Through partnerships and consumer-facing solutions, Haysto extends these capabilities to reach a broad B2C audience, helping people assess and improve eligibility, boost borrowing power, and manage mortgage switching or repayment more efficiently. In November 2025, Haysto announced a partnership with Experian Health to assist clients with the mortgage process.

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