Insights

Innovative Data Platform Haysto's proprietary Haya platform leverages advanced data, decisioning, and automation technologies to serve underbanked segments such as the self-employed and those with complex income profiles, presenting an opportunity to integrate with other fintech solutions targeting similar demographics.

Strategic Partnerships Recent collaborations with Experian Health and charitable organizations demonstrate Haysto's openness to partnerships that enhance credit assessment and social impact, indicating potential for joint ventures or white-label solutions in mortgage and financial services.

Expansion Leadership The appointment of new senior executives in sales and commercial roles signals aggressive growth plans, suggesting opportunities to support Haysto’s customer acquisition strategies or provide complementary technology and marketing services.

Market Focus & Growth Operating within the digital mortgage space and reaching millions through partnerships, Haysto is positioned to expand its consumer base, making it an ideal partner for companies seeking to extend their reach into innovative mortgage solutions or complementary financial products.

Financial Opportunity With a revenue range of 10 to 25 million USD and backing from reputable investors, Haysto presents a valuable target for fintech vendors, consulting firms, or service providers aiming to engage with a financially growing company in the mortgage technology sector.

Haysto Tech Stack

Haysto uses 8 technology products and services including GitHub, Docker, Open Graph, and more. Explore Haysto's tech stack below.

  • GitHub
    Communication And Collaboration
  • Docker
    Containerization
  • Open Graph
    Content Management System
  • Google Fonts API
    Font Scripts
  • Nuxt.js
    Javascript Frameworks
  • PWA
    Miscellaneous
  • Adobe Fonts
    Web Fonts
  • CSS
    Web Tools And Plugins

Media & News

Haysto's Email Address Formats

Haysto uses at least 1 format(s):
Haysto Email FormatsExamplePercentage
First.Last@haysto.comJohn.Doe@haysto.com
79%
First@haysto.comJohn@haysto.com
13%
Last@haysto.comDoe@haysto.com
8%

Frequently Asked Questions

Where is Haysto's headquarters located?

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Haysto's main headquarters is located at Norwich, England United Kingdom. The company has employees across 6 continents, including EuropeAfricaAsia.

What is Haysto's official website and social media links?

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Haysto's official website is haysto.com and has social profiles on LinkedIn.

What is Haysto's NAICS code?

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Haysto's NAICS code is 52 - Finance and Insurance.

How many employees does Haysto have currently?

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As of April 2026, Haysto has approximately 117 employees across 6 continents, including EuropeAfricaAsia. Key team members include Chief People Officer: A. W.Chief Commercial Officer (cco): J. M.Chief Creative Officer (cco): M. H.. Explore Haysto's employee directory with LeadIQ.

What industry does Haysto belong to?

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Haysto operates in the Financial Services industry.

What technology does Haysto use?

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Haysto's tech stack includes GitHubDockerOpen GraphGoogle Fonts APINuxt.jsPWAAdobe FontsCSS.

What is Haysto's email format?

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Haysto's email format typically follows the pattern of First.Last@haysto.com. Find more Haysto email formats with LeadIQ.

When was Haysto founded?

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Haysto was founded in 2021.

Haysto

Financial ServicesEngland, United Kingdom51-200 Employees

Backed by leading investors including HL Partnership, Better Group, Experian, The CEO of OakNorth and former Chairman of Salesforce, we started by solving the biggest gap in the market — helping the self-employed, those with bad credit, and anyone with complex income. The one in five customers unable to get a mortgage through traditional channels.

To fix it, we built Haya: a data, decisioning, and automation platform that powers both our brands: Haysto (specialist) and Picnic (mainstream). 

Now, we’re extending this capability through innovative B2C solutions reaching millions of consumers via our partners. We help customers understand and improve eligibility, boost borrowing power, and switch or repay faster.

We’re redefining how people understand, access, and manage homeownership

Section iconCompany Overview

Headquarters
Norwich, England United Kingdom
Website
haysto.com
NAICS Code
52 - Finance and Insurance
Founded
2021
Employees
51-200

Section iconFunding & Financials

  • $10M$25M

    Haysto's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    Haysto's revenue is estimated to be in the range of $10M$25M

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