Insights

Innovative Data Platform Haysto's proprietary Haya platform leverages data, decisioning, and automation to serve clients with complex income profiles and poor credit history, indicating a strong need for advanced analytical solutions and API integrations to enhance their decision-making processes.

Growing Market Presence With recent partnerships such as with Experian Health and leadership hires like a vice president of sales and a chief commercial officer, Haysto is scaling its sales and marketing efforts, presenting opportunities for targeted outreach to expand their client base and technology partnerships.

Focus on Financial Inclusion Haysto aims to improve access to homeownership by reaching underserved segments such as self-employed and those with complex incomes, positioning it as a potential partner for financial service providers seeking to extend products to niche or difficult-to-reach customer groups.

Tech-Driven Growth Their use of cutting-edge technologies like PWA, Nuxt.js, and open APIs suggests openness to adopting innovative digital solutions, offering sales opportunities for SaaS providers specializing in fintech, API development, and digital customer engagement.

Sustainable Expansion With a revenue range of $10M to $25M and plans to extend consumer-focused solutions through partnerships, Haysto presents prospects for B2B collaborations in underwriting, credit scoring, and mortgage automation to support their growth trajectory.

Haysto Tech Stack

Haysto uses 8 technology products and services including GitHub, Docker, Open Graph, and more. Explore Haysto's tech stack below.

  • GitHub
    Communication And Collaboration
  • Docker
    Containerization
  • Open Graph
    Content Management System
  • Google Fonts API
    Font Scripts
  • Nuxt.js
    Javascript Frameworks
  • PWA
    Miscellaneous
  • Adobe Fonts
    Web Fonts
  • CSS
    Web Tools And Plugins

Media & News

Haysto's Email Address Formats

Haysto uses at least 1 format(s):
Haysto Email FormatsExamplePercentage
First.Last@haysto.comJohn.Doe@haysto.com
44%
First@haysto.comJohn@haysto.com
8%
Last@haysto.comDoe@haysto.com
4%
First.Last@haysto.comJohn.Doe@haysto.com
44%

Frequently Asked Questions

Where is Haysto's headquarters located?

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Haysto's main headquarters is located at Norwich, England United Kingdom. The company has employees across 6 continents, including EuropeAfricaAsia.

What is Haysto's official website and social media links?

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Haysto's official website is haysto.com and has social profiles on LinkedIn.

What is Haysto's NAICS code?

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Haysto's NAICS code is 52 - Finance and Insurance.

How many employees does Haysto have currently?

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As of February 2026, Haysto has approximately 116 employees across 6 continents, including EuropeAfricaAsia. Key team members include Chief People Officer: A. W.Chief Commercial Officer (cco): J. M.Chief Creative Officer (cco): M. H.. Explore Haysto's employee directory with LeadIQ.

What industry does Haysto belong to?

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Haysto operates in the Financial Services industry.

What technology does Haysto use?

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Haysto's tech stack includes GitHubDockerOpen GraphGoogle Fonts APINuxt.jsPWAAdobe FontsCSS.

What is Haysto's email format?

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Haysto's email format typically follows the pattern of First.Last@haysto.com. Find more Haysto email formats with LeadIQ.

When was Haysto founded?

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Haysto was founded in 2021.

Haysto

Financial ServicesEngland, United Kingdom51-200 Employees

Backed by leading investors including HL Partnership, Better Group, Experian, The CEO of OakNorth and former Chairman of Salesforce, we started by solving the biggest gap in the market — helping the self-employed, those with bad credit, and anyone with complex income. The one in five customers unable to get a mortgage through traditional channels.

To fix it, we built Haya: a data, decisioning, and automation platform that powers both our brands: Haysto (specialist) and Picnic (mainstream). 

Now, we’re extending this capability through innovative B2C solutions reaching millions of consumers via our partners. We help customers understand and improve eligibility, boost borrowing power, and switch or repay faster.

We’re redefining how people understand, access, and manage homeownership

Section iconCompany Overview

Headquarters
Norwich, England United Kingdom
Website
haysto.com
NAICS Code
52 - Finance and Insurance
Founded
2021
Employees
51-200

Section iconFunding & Financials

  • $10M$25M

    Haysto's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    Haysto's revenue is estimated to be in the range of $10M$25M

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