Insights

Target Market Expansion Haysto is actively serving the underserved segments such as self-employed individuals and those with bad credit, presenting an opportunity to collaborate on tailored financial products or services that further expand their reach in niche markets.

Technology Integration The company's innovative data and decisioning platform, Haya, offers a foundation for partnerships that leverage advanced automation and data analytics to improve lending decisions and customer experiences for financial institutions.

Strategic Partnerships Recent collaborations with Experian and charitable organizations highlight openness to joint ventures that enhance credit assessment capabilities or social impact initiatives, which can open doors for co-branded financial solutions.

Growth Leadership With recent executive hires like a vice president of sales and a chief commercial officer, Haysto is positioning itself for accelerated growth, creating opportunities for sales teams to introduce complementary financial services or scalable SaaS solutions.

Market Positioning As a digital-first mortgage broker with a focus on innovation and inclusion, Haysto presents opportunities to offer value-added products related to homeownership management, credit improvement, or digital customer engagement platforms.

Haysto Tech Stack

Haysto uses 8 technology products and services including GitHub, Docker, Open Graph, and more. Explore Haysto's tech stack below.

  • GitHub
    Communication And Collaboration
  • Docker
    Containerization
  • Open Graph
    Content Management System
  • Google Fonts API
    Font Scripts
  • Nuxt.js
    Javascript Frameworks
  • PWA
    Miscellaneous
  • Adobe Fonts
    Web Fonts
  • CSS
    Web Tools And Plugins

Media & News

Haysto's Email Address Formats

Haysto uses at least 1 format(s):
Haysto Email FormatsExamplePercentage
First.Last@haysto.comJohn.Doe@haysto.com
44%
First@haysto.comJohn@haysto.com
7%
Last@haysto.comDoe@haysto.com
5%
First.Last@haysto.comJohn.Doe@haysto.com
44%

Frequently Asked Questions

Where is Haysto's headquarters located?

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Haysto's main headquarters is located at Norwich, England United Kingdom. The company has employees across 6 continents, including EuropeAfricaAsia.

What is Haysto's official website and social media links?

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Haysto's official website is haysto.com and has social profiles on LinkedIn.

What is Haysto's NAICS code?

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Haysto's NAICS code is 52 - Finance and Insurance.

How many employees does Haysto have currently?

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As of March 2026, Haysto has approximately 120 employees across 6 continents, including EuropeAfricaAsia. Key team members include Chief People Officer: A. W.Chief Commercial Officer (cco): J. M.Chief Creative Officer (cco): M. H.. Explore Haysto's employee directory with LeadIQ.

What industry does Haysto belong to?

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Haysto operates in the Financial Services industry.

What technology does Haysto use?

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Haysto's tech stack includes GitHubDockerOpen GraphGoogle Fonts APINuxt.jsPWAAdobe FontsCSS.

What is Haysto's email format?

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Haysto's email format typically follows the pattern of First.Last@haysto.com. Find more Haysto email formats with LeadIQ.

When was Haysto founded?

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Haysto was founded in 2021.

Haysto

Financial ServicesEngland, United Kingdom51-200 Employees

Backed by leading investors including HL Partnership, Better Group, Experian, The CEO of OakNorth and former Chairman of Salesforce, we started by solving the biggest gap in the market — helping the self-employed, those with bad credit, and anyone with complex income. The one in five customers unable to get a mortgage through traditional channels.

To fix it, we built Haya: a data, decisioning, and automation platform that powers both our brands: Haysto (specialist) and Picnic (mainstream). 

Now, we’re extending this capability through innovative B2C solutions reaching millions of consumers via our partners. We help customers understand and improve eligibility, boost borrowing power, and switch or repay faster.

We’re redefining how people understand, access, and manage homeownership

Section iconCompany Overview

Headquarters
Norwich, England United Kingdom
Website
haysto.com
NAICS Code
52 - Finance and Insurance
Founded
2021
Employees
51-200

Section iconFunding & Financials

  • $10M$25M

    Haysto's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    Haysto's revenue is estimated to be in the range of $10M$25M

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