Niche Market Focus Hayter Communications specializes in active lifestyle and action sports brands, offering targeted public relations and marketing services that can appeal to clients within this niche seeking to enhance brand visibility and engagement.
Growing Client Portfolio With clients like Helly Hansen, lululemon men, and Dometic, there are ongoing opportunities to expand services within the active lifestyle sector, particularly as these brands seek innovative media and market activation strategies.
Mid-Sized Agency Appeal As a small agency with 11-50 employees generating up to 10 million dollars in revenue, Hayter Communications offers personalized, flexible partnerships ideal for brands looking for tailored marketing solutions without working with larger, less agile firms.
Recent Strategic Acquisition Since its acquisition by Williams Helde in 2017, Hayter has benefited from increased resources and strategic backing, making it a compelling partner for brands looking for stable yet innovative PR collaborations.
Potential for Expansion With a proven track record in media relations and market activations, Hayter Communications can leverage its expertise to attract new clients within the active lifestyle segment, especially brands expanding into North American markets seeking regional PR support.