Agency of Record Verde Brand Communications has been named Agency of Record for ThruDark in North America, signaling strong capabilities in outdoor and active-lifestyle brand partnerships and a potential for expanding similar sponsorship, media relations, and product launch engagements with outdoor brands.

Growth through partnerships Recent collaborations with Onix Sports and Yakima indicate Verde’s active pursuit of partnerships with high-profile outdoor gear and sport brands, suggesting opportunities to pitch expanded PR, product launch support, and integrated campaigns to other leading equipment and apparel brands.

Multi-market focus Verde specializes in outdoor, snowsports, cycling, fitness, health, wellness and adventure travel, presenting a broad canvas to cross-sell services such as PR, digital marketing, SEO, social media, and CSR consulting to adjacent lifestyle and experiential brands.

Regional scale With offices in Durango, Boulder, and Jackson Hole and a revenue range indicating mid-market scale, Verde is well-positioned to target regional outdoor brands and developers seeking localized, high-touch communications and event-driven campaigns.

Tech-enabled outreach Current tech stack including Klaviyo, Squarespace platforms, and Google Workspace suggests capacity for e-commerce and direct-to-consumer clients; opportunities exist to upsell digital commerce optimization, CRM-driven PR programs, and performance marketing services to gear brands and wellness companies.