Niche Customization Hazel Matthys specializes in custom synchronized skating and women's apparel with a focus on timeless, classic designs and unique details, presenting an opportunity to upsell or expand product lines with tailored, high-quality apparel solutions for niche markets.

Local Production Advantage All garments are designed and produced locally in Minnesota, which can appeal to clients seeking locally sourced, ethically produced fashion options, enabling targeted marketing efforts and premium pricing strategies.

Growing Digital Presence With a modern tech stack including Google Fonts, Google Analytics, and interactive plugins, Hazel Matthys is positioned to expand its online sales and customer engagement, offering potential for digital marketing, e-commerce optimization, and personalized online shopping experiences.

Limited Revenue Opportunity With current revenues under 1 million dollars and a small team, there is significant potential for growth through expansion into broader markets, partnerships, or product diversification to increase sales volume and revenue streams.

Market Positioning Standing out with a focus on timeless aesthetics and bespoke apparel, Hazel Matthys can leverage its uniqueness to target premium clients and niche segments, creating opportunities to develop exclusive collections or collaborations that attract high-value customers.