Health & Fitness Association

Wellness and Fitness ServicesMassachusetts, United States51-200 Employees

The Health & Fitness Association is a global trade association focused on safeguarding, promoting, and expanding the wellness and fitness services sector. Based in Boston, Massachusetts, it positions itself as the representative body for health and fitness businesses. It supports active, healthy living by advocating for industry stakeholders, delivering research, and providing education that fosters professional growth. Its target audience includes health and fitness companies and professionals seeking policy influence, data insights, and workforce development.

In June 2026, the association joined a multinational collaboration with UK Active and other industry bodies to study the health and economic implications of pairing GLP-1 therapy with structured exercise. Led by Liz Clark, who has served as president and CEO since 2021, the organization continues to participate in industry events such as the HFA Show.

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