Advocacy Focus Target organizations in policy and advocacy support for skilled nursing and assisted living providers, offering partnerships to amplify member engagement, regulatory updates, and reimbursement guidance.

Small to Mid Size Leverage the organization’s lean size (11-50 employees) to position scalable solutions suited for associations, member services, and technology that enhances productivity without large enterprise commitments.

Digital Transformation Offer modernizing tools aligned with their tech stack like WordPress, form management, and analytics to optimize member onboarding, event registrations, and advocacy campaign tracking.

Revenue Levers Propose value-added services such as membership management, grant and funding application support, and premium communications that align with their $1M–$10M revenue range.

Market Positioning Position as a complementary partner to peer associations in Michigan, highlighting success with regulatory and policy insight, cost-effective solutions, and strong regional network access.