Channel Growth The DecisionHR partnership illustrates a scalable channel model that leverages HR outsourcing networks to reach small and mid-sized employers in New York. There is clear potential to replicate this approach with additional PEOs and HR partners to accelerate new client acquisition and expand geographic reach.

Regional Focus HealthPass focus on New York through its Benefits Exchange, Ancillary Exchange, and PEO platforms creates a strong regional anchor with room to expand into neighboring states or broader SMB segments as compliance and benefits administration scale.

Cross Sell With three integrated platforms, HealthPass can cross-sell ancillary coverages and PEO services to existing employers, increasing stickiness, reducing churn, and boosting average deal size while simplifying benefits administration for HR teams.

Digital Marketing Leveraging Salesforce Marketing Cloud Account Engagement and other digital channels enables targeted account based marketing to HR leaders in SMBs; a data driven outbound motion can accelerate pipeline for new NY metro and PEO partnerships.

SMB Growth HealthPass midmarket revenue footprint and SMB focus position it well for scalable growth through partner ecosystems and a differentiated value proposition centered on customizable benefits delivery for New York based employers and their workforce.