Affordable Wellness Model easyGym's focus on providing affordable fitness options positions it well to attract price-sensitive customers seeking value-driven memberships, presenting an opportunity to upsell premium services or add-on classes to enhance revenue.

Growth and Expansion The recent opening of a new location in Liverpool indicates active expansion plans, which could open doors for partnership opportunities, corporate wellness programs, or regional marketing collaborations to accelerate growth.

Digital Engagement Tools With an active tech stack including Google Workspace, Facebook, and Google Tag Manager, easyGym is well-positioned to leverage digital marketing and data-driven engagement strategies to increase member retention and attract new clients.

Group Class Offerings The launch of PACK45 group fitness classes demonstrates a commitment to diverse offerings, creating avenues for selling class packs, personalized group training packages, or corporate wellness packages to expand revenue streams.

Competitive Positioning Compared to larger competitors like The Gym Group and Virgin Active, easyGym's smaller size and focus on affordability offer niche opportunities to target underserved segments, such as budget-conscious urban populations or first-time gym-goers seeking a welcoming environment.