Group Fitness Classes easyGym recently launched PACK45 group fitness classes, showing a focus on providing diverse fitness options. This presents an opportunity to promote group membership packages or group training sessions to attract new customers.

Expansion Opportunities Opening a new location in Liverpool indicates easyGym's interest in expanding its presence. This expansion provides an opportunity for partnership or collaboration with local businesses for joint promotions and increased brand visibility.

Affordable Fitness Solutions With a mission to make fitness affordable for everyone, easyGym appeals to cost-conscious consumers. Sales professionals can leverage this positioning to offer budget-friendly membership deals or family packages to attract price-sensitive customers.

Competitive Positioning In a market with established competitors like The Gym Group and Virgin Active, emphasizing easyGym's unique selling points, such as its tech-savvy approach or specialized classes, can help differentiate the brand. Highlighting these strengths can attract customers seeking innovative fitness solutions.

Tech Integration Advantage Utilizing tech tools like Xero and Zendesk reflects easyGym's commitment to leveraging technology for operational efficiency. Sales teams can highlight the seamless digital experience, personalized customer service, and online booking options to appeal to tech-savvy consumers looking for a modern fitness experience.