Acquisition Strategy mPulse has recently acquired Zipari Inc. and HealthTrio, expanding its suite of healthcare solutions and potentially opening up opportunities for cross-selling and upselling to existing and new clients.

Advanced Product Launch The launch of Measures, a new functionality in mPulse's Decision Point Insights product, showcases the company's commitment to innovation. This new offering could be positioned as a competitive advantage in sales pitches to healthcare organizations seeking cutting-edge solutions.

Experienced Leadership With the appointment of Kate Shields as Chief Customer Officer, mPulse has strengthened its executive team with seasoned expertise in customer relations. Leveraging Shields' experience in sales strategies and customer-centric approaches could enhance client acquisition and retention efforts.

Strategic Funding mPulse secured $16 million in Series C funding led by Optum Ventures, indicating investor confidence in the company's growth potential. Highlighting this financial backing in sales conversations can instill trust and credibility with prospective clients looking for stable and well-supported technology partners.

Personalized Health Journeys mPulse's focus on creating personalized health journeys through AI-powered analytics and digital health navigation technology aligns with current industry trends towards enhanced patient engagement and outcomes. Positioning mPulse's solutions as tailored experiences for patients could resonate well with healthcare providers seeking to improve patient satisfaction and loyalty.