Strategic partnerships Capitalize on recent distribution partnerships with Casella Wines for manufacturing and distribution of non-alc beers in Australia, presenting opportunities to co-brand promotions, joint events, and expanded shelf presence in both on- and off-premise channels.

Expanded product line Leverage growth of limited edition and new flavor launches such as Jazz Stout and Fling to upsell seasonal bundles, cross-sell with core NA beer offerings, and test retailer-driven limited-time promotions to boost impulse buys.

Creative/media leverage Utilize Heaps Normal Records and involvement with high-profile collaborators to create co-branded experiential campaigns and sponsored content with retailers and venues, driving visibility and sampling opportunities in stores and events.

Tech-enabled selling Engage through their tech stack (Shopify, Klaviyo, Mautic, Google Workspace) to execute targeted email and SMS campaigns, dynamic product merchandising, and streamlined wholesale onboarding for new partners and distributors.

Growth readiness With revenue in the multi-million range and a lean team, pursue growth by scaling distribution to additional independent retailers and hospitality venues, while exploring private-label or exclusive regional SKUs for select retailers.