Diversity Advantage As a WBENC-certified women-owned business, heart&core can be positioned to healthcare procurement programs that prioritize supplier diversity, creating a compelling entry point for hospital systems and medical distributors.

Hospital Channel The post-surgical bra line targets breast, heart, and lung procedures, creating opportunities to sell through hospital supply chains, DME distributors, oncology and post-operative care clinics, and rehabilitation departments seeking patient comfort solutions.

Cancer Partnerships The ongoing collaboration with the American Cancer Society can fuel joint campaigns and patient outreach, opening avenues for fundraising-aligned product pilots, education partnerships, and clinician referrals within cancer care networks.

Digital Push The February 2026 website launch provides a platform to scale direct-to-consumer and B2B sales, enhance patient education content, optimize clinician and retailer ordering, and capture analytics for targeted outreach.

Regional Growth A Minnesota-based operation with a small team offers agility to target Midwest hospitals and clinics first; build regional distribution partnerships to manage volume as demand increases.