Strategic Partnerships Target expansion opportunities with Ag-West Distributing’s network and current customers following the March 2021 acquisition and ongoing partnership discussions to strengthen service and support in the Idaho region and beyond.

Integrated Equipment Leverage Heartland AG Systems’ portfolio of promoted brands (Case IH, Salford, Raven, New Leader, and RBR) to cross-sell complementary upgrades and integrated solutions that improve field efficiency and safety for retailers and end users.

Innovation Spotlight Capitalize on the VPA 1000 launch and nomination for CropLife IRON Product of the Year to position sales conversations around advanced operator safety, efficiency gains, and differentiated value to retailers and agribusinesses.

Content & Training Utilize Application Insider and ongoing technical newsletters as inbound engagement tools to nurture retailer relationships, highlight case studies, and generate leads for service contracts, training, and product deployments.

Regional Growth With a revenue range of 25 to 50 million and a footprint centered in Hutchinson, MN, explore regional expansion opportunities, channel partnerships, and diagnostics/service offerings to scale presence in midwestern farming markets.