Insights

Member Growth Large member-owned cooperative with over 35,000 members across Wisconsin and Iowa, presenting opportunities for expansion of digital banking, loyalty programs, and member engagement solutions to deepen wallet share.

Technology Adoption Active tech stack including Glia for digital interactions and embedded investing partnerships, indicating openness to fintech integrations and API-driven solutions that enhance member experience and security.

Recent Expansions Recent launches such as MAIA virtual assistant and IDCheck by Velera for security indicate a readiness to modernize operations; potential upsell of AI chat, voice assistants, and identity verification services for branches and shared-branch network.

Executive Leadership Leadership changes in 2022 with a provided CEO transition; opportunity to position enterprise services around change management, training, and strategic partnership during leadership transitions.

Financial Health Revenue in the range of 100M-250M with a mid-sized employee base; potential need for scalable treasury, payments modernization, cybersecurity, and member data analytics to optimize costs and growth.

Heartland Credit Union Tech Stack

Heartland Credit Union uses 8 technology products and services including HubSpot Analytics, Unpkg, Open Graph, and more. Explore Heartland Credit Union's tech stack below.

HubSpot Analytics

Analytics

Unpkg

Content Delivery Network

Open Graph

Content Management System

Glia

Customer Experience Management

Network Solutions

Domain Name Services

Google Fonts API

Font Scripts

Element UI

Javascript Frameworks

Modernizr

Javascript Libraries

Heartland Credit Union Email Formats	Example	Percentage
FLast@heartlandcu.org	JDoe@heartlandcu.org	94%
FirstL@heartlandcu.org	JohnD@heartlandcu.org	2%
First@heartlandcu.org	John@heartlandcu.org	3%
Last@heartlandcu.org	Doe@heartlandcu.org	1%

Heartland Credit Union Email Formats

Example

Percentage

FLast@heartlandcu.org

JDoe@heartlandcu.org

94%

FirstL@heartlandcu.org

JohnD@heartlandcu.org

First@heartlandcu.org

John@heartlandcu.org

Last@heartlandcu.org

Doe@heartlandcu.org

Frequently Asked Questions

What is Heartland Credit Union's phone number?

You can contact Heartland Credit Union's main corporate office by phone at

+1-608-845-****

. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Heartland Credit Union's official website and social media links?

Heartland Credit Union's official website is heartlandcu.org and has social profiles on LinkedIn.

How much revenue does Heartland Credit Union generate?

As of July 2026, Heartland Credit Union's annual revenue is estimated to be $100M - $250M.

What is Heartland Credit Union's NAICS code?

Heartland Credit Union's NAICS code is 52 - Finance and Insurance.

How many employees does Heartland Credit Union have currently?

As of July 2026, Heartland Credit Union has approximately 115 employees across 3 continents, including North AmericaEuropeAsia. Key team members include Vp Digital Strategy: D. M.Vp Lending: K. S.Vice President Mortgage Lending: C. L.. Explore Heartland Credit Union's employee directory with LeadIQ.

What industry does Heartland Credit Union belong to?

Heartland Credit Union operates in the Financial Services industry.

What technology does Heartland Credit Union use?

Heartland Credit Union's tech stack includes HubSpot AnalyticsUnpkgOpen GraphGliaNetwork SolutionsGoogle Fonts APIElement UIModernizr.

What is Heartland Credit Union's email format?

Heartland Credit Union's email format typically follows the pattern of FLast@heartlandcu.org. Find more Heartland Credit Union email formats with LeadIQ.

When was Heartland Credit Union founded?

Heartland Credit Union was founded in 1936.

Heartland Credit Union

Q: How many employees does Heartland Credit Union have currently?

Heartland Credit Union has approximately 115 employees.

Q: What technology does Heartland Credit Union use?

Heartland Credit Union's tech stack includes Network Solutions, Cloudflare, WordPress, Microsoft, Moment.js.

Q: What is Heartland Credit Union's NAICS code?

Heartland Credit Union's NAICS code is 52 (Finance and Insurance).

Financial ServicesWisconsin, United States51-200 Employees

Heartland Credit Union is a full-service financial cooperative based in Madison, Wisconsin, serving residents of southwest Wisconsin and eastern Iowa. It serves more than 35,000 member-owners and operates branches in Madison and the nearby communities of Verona, DeForest, Dodgeville, Platteville, and Lancaster. As a mid-sized financial services organization, it offers a broad range of banking and related services to its member-owners.

In the financial services landscape, Heartland positions itself as a community-focused credit union that prioritizes local member needs. In February 2026, the organization announced a partnership with InvestiFi to bring embedded investing to its members, expanding the suite of services available within member accounts.

Insights

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