Insights

Acquisition Opportunity Heartland Generation has been acquired by TransAlta Corporation as of December 4, 2024, indicating a potential alignment of utilities assets and cross-sell opportunities for TransAlta’s broader product suite and energy services.

Expansion Synergy TransAlta is actively expanding its asset base with new gas-fired facilities in Colorado and related acquisitions, presenting a sales angle for Heartland’s customers around reliability services, maintenance, and ancillary capacity support.

Financial Momentum Recent TransAlta earnings and cash flow improvements suggest capacity to fund additional equipment, software, and service contracts; a sales pitch could emphasize scalable solutions and long-term cost efficiency.

Technology Stack Fit Heartland and TransAlta’s tech footprints include Oracle ERP, Microsoft Azure, and data-focused platforms; opportunities exist to offer integrated enterprise solutions, analytics, and modernization services aligned with their ERP and cloud strategy.

Asset Modernization The ongoing asset acquisitions and facility expansions create demand for project development, compliance, asset management tooling, and performance optimization services to support new and expanded power generation assets.

Similar companies to Heartland Generation

Heartland Generation Tech Stack

Heartland Generation uses 8 technology products and services including MATLAB, Drupal, Shopify, and more. Explore Heartland Generation's tech stack below.

Media & News

Heartland Generation's Email Address Formats

Heartland Generation uses at least 5 email formats:
Heartland Generation Email FormatsExamplePercentage
First.Last@heartlandgeneration.comJohn.Doe@heartlandgeneration.com
96%
Fir.Last@heartlandgeneration.comJoh.Doe@heartlandgeneration.com
4%
First_Last@transalta.comJohn_Doe@transalta.com
94%
FLast@transalta.comJDoe@transalta.com
4%
First.Last@transalta.comJohn.Doe@transalta.com
2%

Frequently Asked Questions

What is Heartland Generation's official website and social media links?

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Heartland Generation's official website is transalta.com and has social profiles on LinkedIn.

How much revenue does Heartland Generation generate?

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As of October 2026, Heartland Generation's annual revenue is estimated to be $25M - $50M.

What is Heartland Generation's NAICS code?

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Heartland Generation's NAICS code is 22 - Utilities.

How many employees does Heartland Generation have currently?

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As of October 2026, Heartland Generation has approximately 57 employees across 1 continents, including North America. Key team members include Operations Coordinator - Chief Power Engineer: P. W., Director, Health Safety Environment & Security: J. R. H. and Manager, Corporate Planning & Reporting: K. D. Explore Heartland Generation's employee directory with LeadIQ.

What industry does Heartland Generation belong to?

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Heartland Generation operates in the Utilities industry.

What technology does Heartland Generation use?

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Heartland Generation's tech stack includes MATLAB, Drupal, Shopify, Articulate Storyline, Oracle ERP, Microsoft Azure, Netlify and Smartsheet.

What is Heartland Generation's email format?

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Heartland Generation's email format typically follows the pattern of First.Last@heartlandgeneration.com. Find more Heartland Generation email formats with LeadIQ.

When was Heartland Generation founded?

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Heartland Generation was founded in 2019.
Heartland Generation logo

Heartland Generation

UtilitiesAlberta, Canada51-200 Employees

Heartland Generation is a utilities company based in Calgary, Alberta, Canada, located at 1100 1 Street Southeast, Calgary, Alberta, T2G 1B1. The company employs between 51 and 200 people. On December 4, 2024, Heartland Generation was acquired by TransAlta Corporation and is now part of TransAlta's portfolio. Information about TransAlta and its portfolio is available on the company's website at transalta.com. In the provided data, Heartland Generation's revenue is reported to be between $25 million and $50 million.

Section iconCompany Overview

NAICS Code
22 - Utilities
Founded
2019
Employees
51-200

Section iconFunding & Financials

  • $25M - $50M

    Heartland Generation's revenue is estimated to be in the range of $25M - $50M

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