Strong Midwest footprint Heartland Produce is a midwest-based full-service wholesale distributor with a long history since 1988 and a growing customer base, signaling opportunities to expand regional wholesale partnerships and co-management of local produce programs.

Family-led stability Third and fourth generation owners are actively involved, indicating stable leadership, long-term relationship potential, and high emphasis on service quality which can be leveraged in enterprise vendor programs and long-term contracts.

Scale and capability Revenue in the tens of millions and a recent $29 million HQ facility suggest capacity for larger orders, multi- SKU programs, and enhanced logistics partnerships with national suppliers seeking regional coverage.

Food safety trust An exemplary food safety program with an excellent rating provides a compelling case for premium labeling, traceability services, and end-to-end supply chain solutions for retailers prioritizing safety and compliance.

Leadership changes Recent leadership additions and retirements (Vice President of Sales appointment in 2025 and VP transition in 2026) highlight opportunities to engage in executive-level partnerships, channel programs, and potential upsell to advanced sourcing and analytics services.