Small Team Advantage Heather Glen operates with a lean staff (2-10), creating opportunities to offer outsourced IT, marketing, and operations automation to improve efficiency and guest experience. Propose solutions around Microsoft 365 optimization, security hardening, backups, and GoDaddy website hosting improvements to maximize uptime and productivity.

Marketing Growth With revenue in the 1M to 10M range and an existing website, there is room to boost online bookings and local visibility. Offer a package covering local SEO, Google Business Profile optimization, reputation management, email marketing, and booking engine integration to increase conversions and guest retention.

Tech Modernization Current tech stack includes Microsoft 365 and GoDaddy hosting. There is an opportunity for a managed IT plan with security enhancements (MFA, DLP), data backup, and potential integration of a golf reservation and POS system with a CRM to streamline operations and upsell services.

Channel Partnerships Position Heather Glen as a preferred Stay & Play partner for nearby hotels, vacation rentals, and regional tourism operators to drive group sales and weekend traffic. Propose bundled packages and co marketing with hotels and golf tours to better compete with larger resort operators.

Competitive Positioning Larger peers exist in the market; differentiate Heather Glen through boutique guest experiences, personalized service, and local expertise. Recommend a targeted CRM and marketing automation plan to drive loyalty, upsell lessons and cart rentals, and host events to grow share in the local market.