Cross-Sell Opportunity Leverage Finago's Nordic footprint and 800+ experts to cross-sell Heeros PSA work management and Heeros Sales Invoice to existing accounting offices and SMEs, expanding the PSA ERP footprint within the Finago portfolio.

Nordic Expansion Finago's presence in Norway and Sweden combined with Heeros' Finland base creates a Nordic growth path; emphasize local tax readiness features such as REST interface for purchase invoices and VAT calculations to meet cross border reporting needs.

Product and API Readiness Recent platform updates show an API friendly, modular stack with REST interfaces, wage calculation UI, and a new customer account feature, enabling seamless integrations with Finago Procountor and other services.

Target Markets The combined value proposition targets accounting offices and SMEs seeking automated financial operations, with emphasis on PSA, invoice processing, and compliant reporting—great fit for cross-sell and upsell opportunities.

Competitive Positioning Positioning advantage comes from an integrated Finago-Heeros solution and Nordic reach, enabling faster market capture in PSA ERP for mid market customers versus point solutions.