Strong Regional Expansion Visma has been rapidly expanding its footprint in Europe and Latin America through strategic acquisitions such as Alavie, Conta Azul, and Rindegastos. This presents opportunities to offer localized integrations, tailored SaaS solutions, and additional support services to newly acquired markets.

Diverse Industry Focus With recent acquisitions in healthcare, accounting, tax advisory, and expense management sectors, Visma serves a broad range of industries. Developing customized modules or industry-specific extensions can help deepen client engagement and cross-sell advanced features.

Growth Through Acquisition Visma’s aggressive M&A strategy indicates a focus on expanding its software ecosystem and customer base. Offering scalable cloud-based tools, consulting, and migration services can align with their growth trajectory and support seamless onboarding of new clients.

Technology-Driven Innovation Utilizing modern tech stacks like Google Cloud, PostgreSQL, and React Native positions Visma as a digitally advanced organization. Providing complementary solutions such as AI enhancements, data analytics, or API integrations could resonate with their emphasis on mission-critical software.

Serving Enterprise and SMEs With over 2.1 million customers, including SMEs and public sector entities, there is a clear need for scalable, flexible, and affordable software solutions. Tailored sales approaches for different customer segments combined with modular offerings could accelerate revenue growth.