Acquisitions for expansion Visma has been actively acquiring companies like Moj eRačun, Quaderno, and Silverfin to expand its suite of business software solutions. These acquisitions present a sales opportunity to cross-sell new products to existing customers as well as reach out to potential clients who may benefit from the enhanced offerings.

Strategic partnerships By partnering with organizations like UNICEF and Astralis Group, Visma showcases its commitment to social responsibility and business growth. Leveraging these partnerships can open doors to new client segments interested in working with socially conscious and industry-leading companies like Visma.

Tech integration opportunities With a tech stack including Adobe Photoshop, MongoDB, and LinkedIn, Visma demonstrates a strong focus on up-to-date technology. Business development professionals can explore opportunities to integrate Visma's software solutions with these popular technologies, creating value-added services for clients.

Market penetration through campaigns Visma's Group-wide campaign to reduce car emissions not only showcases its dedication to sustainability but also provides a sales angle. Businesses looking to align with eco-conscious partners may find Visma's software offerings appealing, leading to increased market penetration and client acquisition.

Competitive positioning and differentiation Compared to similar companies like Microsoft and SAP, Visma differentiates itself through a focused approach on mission-critical business software. Sales development representatives can highlight Visma's niche expertise and tailored solutions to attract clients seeking specialized software platforms for their operations.