Insights

Growing International Presence Hegen's availability in 24 international markets demonstrates significant global reach and market penetration, indicating potential for expanding sales efforts into emerging markets with developing parenting communities and increasing demand for premium infant care products.

Innovative Product Portfolio Recent launches like the Hegen Lifestyle Bottle and Mealtime Collection, along with award-winning designs, showcase the company's focus on innovation and product differentiation, creating opportunities to upsell complementary products and new feeding solutions to existing customers.

Sustainability Focus Partnerships with sustainable materials providers and the use of eco-friendly design principles position Hegen as a preferred brand for environmentally conscious parents, opening avenues for marketing to sustainability-minded segments and expanding eco-friendly product tiers.

Award-Winning Credibility Recognition through awards such as the Red Dot and Kind + Jugend Innovation Award strengthens brand reputation and credibility, making it easier to pitch to retail partners and healthcare institutions interested in trusted, innovative infant care solutions.

Premium Market Position With a revenue estimate between 25 to 50 million USD and a focus on high-quality, thoughtfully designed products, Hegen has positioned itself in the premium segment of the infant feeding market, presenting sales opportunities targeting high-end retailers, boutique stores, and discerning new parents seeking reliable and innovative solutions.

Hegen Tech Stack

Hegen uses 8 technology products and services including Google Ads Conversion Tracking, TikTok Pixel, Open Graph, and more. Explore Hegen's tech stack below.

  • Google Ads Conversion Tracking
    Analytics
  • TikTok Pixel
    Analytics
  • Open Graph
    Content Management System
  • Magento
    E-commerce
  • Atome
    Payment Processing
  • C++
    Programming Languages
  • hCaptcha
    Security
  • Secomapp
    Web Platform Extensions

Media & News

Hegen's Email Address Formats

Hegen uses at least 1 format(s):
Hegen Email FormatsExamplePercentage
First.Last@hegen.comJohn.Doe@hegen.com
48%
First.L@hegen.comJohn.D@hegen.com
2%
Last@hegen.comDoe@hegen.com
2%
First.Last@hegen.comJohn.Doe@hegen.com
48%

Frequently Asked Questions

Where is Hegen's headquarters located?

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Hegen's main headquarters is located at 438A Alexandra Road, #02-01 Alexandra Technopark Singapore, 119967, SG. The company has employees across 3 continents, including AsiaEuropeNorth America.

What is Hegen's official website and social media links?

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Hegen's official website is hegen.com and has social profiles on LinkedIn.

What is Hegen's NAICS code?

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Hegen's NAICS code is 44-45 - Retail Trade.

How many employees does Hegen have currently?

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As of October 2025, Hegen has approximately 97 employees across 3 continents, including AsiaEuropeNorth America. Key team members include Head Of Public Relations: S. M.Co-Founder And Chief Operating Officer: L. C. B.People Partner: D. C.. Explore Hegen's employee directory with LeadIQ.

What industry does Hegen belong to?

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Hegen operates in the Retail industry.

What technology does Hegen use?

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Hegen's tech stack includes Google Ads Conversion TrackingTikTok PixelOpen GraphMagentoAtomeC++hCaptchaSecomapp.

What is Hegen's email format?

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Hegen's email format typically follows the pattern of First.Last@hegen.com. Find more Hegen email formats with LeadIQ.

When was Hegen founded?

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Hegen was founded in 2014.

Hegen

RetailSingapore51-200 Employees

To enhance and create a positive breastfeeding journey for parents, Hegen was established in Singapore in 2015 by its Founder and CEO, Yvon Bock, whose vision was to modernise a feeding system that advocates breastfeeding, protects the integrity of breastmilk, and simplifies the way mothers express, store and feed. As a global brand thoughtfully designed by a mother for mothers, Hegen champions sustainability through innovative, practical and high-quality breastfeeding products that can be easily converted and repurposed to meet the evolving needs of a child, hence extending the lifespan to beyond a bottle. 

Hegen’s commitment goes beyond creating products. Flegen (formally known as HLC Hegen Lactation Centre) represents our brand’s core value as we strive to provide a holistic experience for our community through education, full lactation consultations and training services, so as to encourage breastfeeding and guide every mum on their unique nursing journey.

Hegen is currently available in 24 international markets: Bahrain, Cambodia, Canada, China, Hong Kong SAR, Indonesia, Israel, Japan, Kuwait, Macau SAR, Malaysia, The Netherlands, Oman, Philippines, Qatar, Saudi Arabia, Singapore, South Korea, Taiwan ROC, Thailand, United Arab Emirates, United Kingdom, United States, and Vietnam.

Hegen is in the business of building a family of creative and innovative individuals who share the same passion and ethos to reach out to as many parents all over the world. We’re looking for great like-minded people to join us and be part of one of the most innovative child-feeding brands in the market!

#Hegen #HegenSG #HegenOfficial #HegenGoesGlobal #SGGoesGlobal

Section iconCompany Overview

Headquarters
438A Alexandra Road, #02-01 Alexandra Technopark Singapore, 119967, SG
Website
hegen.com
NAICS Code
44-45 - Retail Trade
Founded
2014
Employees
51-200

Section iconFunding & Financials

  • $25M$50M

    Hegen's revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $25M$50M

    Hegen's revenue is estimated to be in the range of $25M$50M

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