Targeted Sectors Hekman Contract serves senior living, hospitality, healthcare and corporate environments. Sales opportunities lie in expanding existing client relationships within these segments and targeting facilities undergoing renovations or new builds.

Premium Quality Focus Specializing in lounge seating and resident/patient room furniture positions Hekman Contract as a premium supplier for high-need environments. Upselling opportunities include durable, code-compliant, design-forward pieces for memory care, acute care, and upscale hospitality.

Small but nimble With a compact team and revenue under one million, there is potential to scale through channel partnerships, showrooms, and targeted bids. Leverage Flexibility to win smaller projects quickly and build case studies for larger opportunities.

Digital & Payments Active tech stack includes Shopify, WooCommerce, and multiple digital payment options. Use e-commerce enabled quotes and online catalogs to streamline procurement for facilities and accelerate RFP responses.

Growth Signals Past agency representation and a broad distribution approach suggest readiness for partner-driven expansion. Pursue collaboration with dealers, contract furniture reps, and procurement groups active in senior living, healthcare, and hospitality projects.