Strong Local Brand Helkama Velox is Finland's most recognized bicycle brand, which presents opportunities to leverage local brand loyalty in expanding sales within Finnish markets or neighboring Nordic countries.

Diverse Product Range With a portfolio that includes iconic road, city, mountain, and electric bikes, Helkama targets a broad customer base, highlighting potential cross-selling and upselling opportunities across different cycling segments.

Ebike Leadership As a pioneer in ebike development, Helkama's focus on electric bikes offers a strategic entry point into the growing e-mobility sector, appealing to eco-conscious consumers and urban commuters.

Manufacturing Capacity Operating in Finland’s largest bicycle factory with over 25,000 bikes produced annually, Helkama is positioned to scale production efficiently for increased demand in domestic and export markets.

Market Expansion Potential Given the company's long-standing heritage and craftsmanship reputation, there are opportunities to expand into premium and export segments, especially with the rising global interest in sustainable transportation solutions.