What is HelloSociety (A New York Times Company)'s NAICS code?

HelloSociety (A New York Times Company)'s NAICS code is 541613 (Marketing Consulting Services).

Insights

Acquisition Backbone HelloSociety is a well-established social storytelling agency acquired by The New York Times in 2016, indicating strong parent-company backing and potential cross-sell opportunities with NYT marketing services, newsroom audiences, and native ad capabilities.

Influencer Expertise Specialization in influencer marketing and content creation positions the company to offer scalable social-first campaigns to brands seeking authentic creator-driven experiences and measurable engagement.

Midmarket Focus With 11-50 employees and revenue in the $10M-$25M range, HelloSociety targets mid-market brands that require full-service social strategy, production, and distribution without enterprise-scale complexity.

Tech-Enabled Ops Utilizes a modern tech stack (WordPress, Google Cloud, New Relic, Nginx, etc.) that supports efficient content delivery, performance analytics, and scalable campaign execution—opportunity to pitch integrated tech-enabled marketing solutions.

Competitive Positioning As part of a strong influencer marketing landscape with peers like Mediakix and Open Influence, there is potential to position HelloSociety for expansion through NYT-native ad studio collaborations, cross-promotional opportunities, and access to larger advertiser networks.

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HelloSociety (A New York Times Company) Tech Stack

HelloSociety (A New York Times Company) uses 8 technology products and services including WordPress, Webpack, Google Cloud, and more. Explore HelloSociety (A New York Times Company)'s tech stack below.

WordPress
Content Management System
Webpack
Development
Google Cloud
Infrastructure As A Service
TweenMax
Javascript Frameworks
Clipboard.js
Javascript Libraries
New Relic
Real User Monitoring
Adobe Fonts
Web Fonts
Nginx
Web Servers

Media & News

The New York Times Company acquired HelloSociety, LLC for $12M on Jan 1st '16.
The New York Times is expanding its native ad studio with the acquisition of HelloSociety, a digital marketing agency owned by Science, Inc.
Mar 10, 2016 | techcrunch.com

HelloSociety (A New York Times Company)'s Email Address Formats

HelloSociety (A New York Times Company) uses at least 3 email formats:

HelloSociety (A New York Times Company) Email Formats	Example	Percentage
First@hellosociety.com	John@hellosociety.com	88%
First.Last@hellosociety.com	John.Doe@hellosociety.com	10%
F-Last@hellosociety.com	J-Doe@hellosociety.com	2%

Frequently Asked Questions

What is HelloSociety (A New York Times Company)'s phone number?

You can contact HelloSociety (A New York Times Company)'s main corporate office by phone at

+1-424-272-****

. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is HelloSociety (A New York Times Company)'s official website and social media links?

HelloSociety (A New York Times Company)'s official website is hellosociety.com and has social profiles on LinkedIn and Crunchbase.

How much revenue does HelloSociety (A New York Times Company) generate?

As of August 2026, HelloSociety (A New York Times Company)'s annual revenue is estimated to be $10M - $25M.

What is HelloSociety (A New York Times Company)'s SIC code and NAICS code?

HelloSociety (A New York Times Company)'s SIC code is 8742 - Management Consulting Services and NAICS code is 541613 - Marketing Consulting Services.

How many employees does HelloSociety (A New York Times Company) have currently?

As of August 2026, HelloSociety (A New York Times Company) has approximately 12 employees across 2 continents, including North America and Asia. Key team members include Founder: J. Y., Senior Account Manager: M. S. and Influencer: P. G. Explore HelloSociety (A New York Times Company)'s employee directory with LeadIQ.

What industry does HelloSociety (A New York Times Company) belong to?

HelloSociety (A New York Times Company) operates in the Advertising Services industry.

What technology does HelloSociety (A New York Times Company) use?

HelloSociety (A New York Times Company)'s tech stack includes WordPress, Webpack, Google Cloud, TweenMax, Clipboard.js, New Relic, Adobe Fonts and Nginx.

What is HelloSociety (A New York Times Company)'s email format?

HelloSociety (A New York Times Company)'s email format typically follows the pattern of First@hellosociety.com. Find more HelloSociety (A New York Times Company) email formats with LeadIQ.

When was HelloSociety (A New York Times Company) founded?

HelloSociety (A New York Times Company) was founded in 2011.

HelloSociety (A New York Times Company)

Advertising ServicesCalifornia, United States11-50 Employees

HelloSociety is a full-service agency that specializes in social storytelling and influencer-driven content creation. Established in 2011, the company helped shape influencer marketing by activating influential voices to craft authentic narratives. Based in Marina Del Rey, California, it operates as part of The New York Times Company following a 2016 acquisition.

Its client base comprises brands seeking social-first campaigns that foster consumer engagement and prompt action through genuine human connections. Positioned within the advertising services industry, HelloSociety focuses on bridging content creation with influencer networks to reach audiences in credible, relatable ways. The acquisition integrated HelloSociety into The New York Times’ native advertising capabilities.