Strategic Partnerships Helly Hansen already teamed with Vail Resorts on a summer hiking series, signaling strong potential for co branded gear programs with premium outdoor destinations. Leverage this by pitching partnerships with additional resorts, tour operators, and hospitality groups to outfit staff and guests with branded, high performance apparel and exclusive product drops.

Regional Growth The Barcelona Southern Europe headquarters opens doors to local distributors and retailers in Southern Europe. Capitalize on proximity to these markets to build a regional sales network, expand product assortments for Mediterranean climates, and tailor offerings for workwear and outdoor needs.

Professional Market Helly Hansen is trusted by a large base of professionals and actively engages ski patrols. This creates opportunities to secure contracts with safety and rescue services, provide corporate outfitting programs, and offer durable workwear solutions for public agencies and utilities.

Digital Selling The brand operates a modern digital stack with capabilities for personalized experiences. This can be harnessed to run targeted campaigns that upsell premium products like the Ridge Infinity shell jacket and Lifaloft insulation, through trials, loyalty programs, and wholesale partnerships.

Innovation Momentum Frequent product updates and awards support premium pricing and brand prestige. Use this momentum to propose limited edition bundles for retailers, corporate gifting, and regional outdoor events to expand wholesale and direct to consumer opportunities.