Brand Leadership Helly Hansen is a recognized leader in technical sailing, ski apparel, and premium workwear, trusted by over 60,000 professionals worldwide. Its long history of innovation and strong reputation positions it as a premium brand with loyal B2B and B2C customer segments, offering potential upsell opportunities for specialized gear and apparel.

Recent Market Expansion The company is actively expanding its physical retail presence with new flagship stores in the United States, including Denver, Newport, and Galveston, signaling opportunities to target local outdoor, ski, and maritime markets for new product pitches and partnerships.

Award-Winning Innovation Helly Hansen's recent success at ISPO Awards and the launch of upgraded technical products like the Ridge Infinity Shell Jacket 2.0 demonstrate its commitment to innovation, which can be leveraged in marketing campaigns or to promote new seasonal collections to attracting professional and recreational outdoor enthusiasts.

Strategic Positioning Recent acquisition by Kontoor Brands for $900 million and its competitive alignment with brands like North Face presents opportunities to explore collaborative ventures, exclusive collections, or competitive positioning initiatives aimed at capturing a larger share of the high-end outdoor apparel market.

Customer Engagement Events Participation in industry events such as International Ski Patrol Day and ISPO Awards reveals ongoing engagement with community and industry stakeholders, creating opportunities for targeted sponsorship, B2B collaborations, or strategic partnerships to enhance brand visibility and drive sales within niche professional markets.