New Product Launches Outdoor Research frequently introduces innovative products like the Shadow Wind Hoodie, providing sales reps with new items to promote and sell to customers interested in lightweight, protective outdoor gear.

Expansion of Discounts By launching exclusive First Responder Discounts, Outdoor Research has opened up a new market segment for sales development representatives to target, catering to adventure-loving heroes who seek quality gear at reduced prices.

Promotion of Key Personnel The recent promotions of Geoff Potter to VP of Operations and the hiring of Felix del Toro as SVP of Product signal growth within Outdoor Research, presenting opportunities for sales professionals to engage with key decision-makers and expand partnerships.

Strategic Marketing Investments With the promotion of executives like Kat Schoewe and Chris King to VP roles in marketing, Outdoor Research demonstrates a commitment to branding and innovation, offering sales teams stronger marketing collateral and a competitive edge in the market.

Partnerships and Impact Reports As a partner of the UIAA Ice Climbing World Tour and the release of an Impact Report, Outdoor Research showcases its commitment to sustainability and social responsibility, providing a compelling narrative for sales representatives to align with environmentally-conscious customers.