New Market Segment Hemmings recently launched Hemmings Pay + Title, catering to a growing segment of collector car enthusiasts looking for innovative payment solutions. This provides a unique opportunity to engage with customers seeking convenient and secure payment options.

Partnership Expansion Through partnerships with companies like InsuraMatch LLC and Acertus, Hemmings has expanded its offerings to include insurance services and tailored shipping solutions. Leveraging these collaborations can lead to cross-selling opportunities and tapping into a wider network within the automotive industry.

Digital Outreach With the launch of the Hemmings Marketplace App and original video content like REHAB on YouTube, Hemmings has enhanced its digital presence. Engaging customers through these digital channels presents a chance to showcase unique selling points, drive brand awareness, and increase sales conversions.

Event Sponsorship Partnering with Rambler Rallies, Hemmings has entered the realm of automotive adventures and road trips. Sponsoring or participating in such events can provide exposure to a highly-targeted audience of automotive enthusiasts, creating avenues for lead generation and customer acquisition.

Recognition Advantage Being recognized as one of the best places to buy classic cars online gives Hemmings a competitive edge in the market. Leveraging this recognition in marketing campaigns and customer communications can instill trust, credibility, and influence purchase decisions, translating into increased sales.