Strategic Partnerships Opportunity to expand sponsorship and co-branded campaigns leveraging Her Campus Media’s established campus reach and recent partnerships, such as COLORfest with Sally Beauty and athletic initiatives with OOFOS, to provide advertisers with experiential marketing and cross-brand activation on college campuses.

Youth Market Access Her Campus Media positions as the leading media portfolio for college students and Gen Z, offering a direct channel to a highly engaged, trend-forward audience for brand messaging, product launches, and influencer-style campaigns tailored to younger consumers.

Digital Commerce Synergy With Squarespace Commerce and a broad suite of creative tools in its tech stack, there is potential to sell advertiser-branded digital storefronts, exclusive content experiences, and sponsored e-commerce integrations within Her Campus properties.

Content and Creators Leverage Her Campus’ robust content networks (Her Campus, Spoon University, College Fashionista, InfluenceHer Collective) to offer multi-platform content packages, creator-led tutorials, and ambassador programs that extend brand storytelling and product education.

Event and Experience Capitalize on Her Campus Conference events and on-campus tours (such as COLORfest) to offer immersive experiential marketing, live activations, and sponsored event programming, providing measurable brand lift and direct consumer engagement.