Large Audience Reach Her Campus Media commands a significant audience with a focus on college students and Gen Z, offering access to a highly engaged demographic that can be valuable for targeted marketing campaigns and brand partnerships.

Innovative Content Platforms The company’s recognition as one of the most innovative companies and its diverse portfolio of media properties including Her Campus, Spoon University, and College Fashionista presents multiple touchpoints for integrated marketing and sponsored content opportunities tailored to youth culture.

Strategic Partnerships Recent collaborations with brands like CeraVe and Oofos demonstrate Her Campus Media's ability to facilitate brand alignment with health, wellness, and lifestyle sectors, providing avenues for sponsorships, branded content, and cause-related marketing.

Event and Conference Engagements The company's hosting of the 10th Her Conference in New York underscores its role as a community builder and event sponsor, offering opportunities for experiential marketing, event sponsorships, and brand experiences directly with a young audience.

Digital and Tech Savvy Utilizing platforms such as TikTok, Facebook, and Google APIs, Her Campus Media reaches a digitally native audience through innovative content distribution and targeted advertising, which can be leveraged for digital marketing solutions and programmatic media buys.