Niche Community Focus HER specializes in connecting queer women, non-binary, trans, and gender non-conforming individuals, creating a highly targeted user base that values inclusivity and community engagement, presenting opportunities for brands and organizations aligned with LGBTQ+ initiatives.
Recent Feature Launches The introduction of innovative features like Political Pins and Thirst Mode indicates a focus on enhancing user interaction and engagement, offering potential pathways for monetization and advertising partnerships centered around active and passionate user segments.
Growing Market Potential With revenue estimated between 1 million and 10 million and ongoing product updates, HER demonstrates a solid growth trajectory within the LGBTQ+ digital space, presenting opportunities for strategic investments, sponsorships, and collaborations.
Strategic Platform Usage HER’s utilization of diverse technologies such as AppNexus, Google Tag Manager, and PHP suggests a flexible platform infrastructure suitable for targeted advertising, data analytics, and feature integrations that can be leveraged for personalized marketing strategies.
Competitive Positioning Compared to larger dating platforms like Tinder and Hinge, HER’s niche focus on queer communities allows for specialized marketing approaches and partnerships with brands committed to diversity, positioning it as a valuable partner in inclusive marketing campaigns.
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$25M$50MHER Social App uses 8 technology products and services including Optimizely, oEmbed, Swiper, and more. Explore HER Social App's tech stack below.
| HER Social App Email Formats | Percentage |
| First@weareher.com | 80% |
| First.Last@weareher.com | 16% |
| Last@weareher.com | 4% |
Technology, Information and InternetCalifornia, United States11-50 Employees
HER is here to connect queer women, non-binary, trans and gender non-confirming folks. We want to connect you to your person. A travel buddy, a friend in a new city, your ride or die, or love for life. From Profile Matching to Group Communities to our in person Events, HER is here for you.
Company Overview
Funding & FinancialsHER Social App has raised a total of $120K of funding over 5 rounds. Their latest funding round was raised on Aug 18, 2015 in the amount of $120K.
HER Social App's revenue is estimated to be in the range of $1M$10M
Funding & FinancialsHER Social App has raised a total of $120K of funding over 5 rounds. Their latest funding round was raised on Aug 18, 2015 in the amount of $120K.
HER Social App's revenue is estimated to be in the range of $1M$10M
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